Allan Wille: Treat PMF optimization as a perpetual data feedback loop
Allan Wille · How to Find Product Market Fit | Allan Wille, Founder of Klipfolio · PMF Show · May 15, 2022 · at 31:47
Allan Wille is the co-founder and CEO of Klipfolio. He outlines a quantitative framework for analyzing user behavior and demographics to iterate on product and marketing.
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“You now need to take all of that data back and have an analyst, one of your analysts or a quant, like constantly going over this data and trying to figure out who, what cohort are really engaging with the product and eventually converting. And you can really think about that as this formulaic perpetual improvement machine that you're always feeding back into product roadmap. You're always feeding back into marketing to tell them to get more of those folks.”
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