Allan Wille: Product features are only half of product-market fit
Allan Wille · How to Find Product Market Fit | Allan Wille, Founder of Klipfolio · PMF Show · May 15, 2022 · at 29:39
Allan Wille is the co-founder and CEO of Klipfolio. He discusses why founders often over-index on product features rather than deeply understanding customer profiles.
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“Thinking about product features and, you know, UX and performance, that's something that comes really natural to a lot of founders. But that's only half of the PMF story. The other half is understanding who is that best fit customer.”
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