Staging Labs

“We were supposed to go to market sometime in March, but we only went to market in September, not, not anything due to our own execution because of our reliance on partners”

“I signed a transaction and lost 10,000 dollars for my wallet in minutes, and I remember slamming my hand on this very sore.”

“So by the time we went out to market, so we raised in late 22 Like, right after Terra, but before FTX, so like, in between two shitshows”

“They don't care about safety. They don't, they believe they're gonna live forever. They're not gonna necessarily be willing to pay for security. And this is not just us. There's a bunch of security startups in the crypto space that also have to pivot out of th…”

“We were able to return almost 40 cents on the dollar to our investors.”

“The market that we were super targeted for was New York regulated banks, which as a whole has like 50 each like ticket size for what we were doing would be in the low six figures. So call it like a 102 hundred K AR per deal. That's too small of a market to lik…”

“If you're a founder who doesn't want to build for your customer, and VCs will never tell you this, it's a very hard road to climb, because, like, if you don't care about the person you're trying to spend, like, 80 hours a week with, like, good luck to you.”

“We went on to raise, we had over two million in commitments. So we took a lot less than we could have taken. We took a 1.1.”

“What we should have done is test for willingness to pay throughout, as well as the user experience side of things. I think we were so hyper-focused on just making a seamless, simple product that we forgot to Ask if people would pay for this simple product.”

“We had like, I think a thousand visits over the first few weeks, which is really not, it was a decent conversion, but like to pay, but not great in terms of top of funnel. Like it was nowhere near what we thought was made available.”

“And I think out of the a hundred person I spoke people I spoke to 30% had, had scams happen to themselves and 50% knew of someone that had been scammed in their personal circles.”

“So the reason why the urgency wasn't there is SAB one 21, the article got flip-flopped. Like it was nulled in the end. So our reason for being was a compliance, this contingent on a compliance article that didn't come to fruition. So it effectively killed the …”