Protégé

“We did a million GMV in 24. We did 30 last year. We're on pace to do somewhere in that ballpark in Q one.”

“Our take was, this is a market that's moving extremely fast. Figure out the path of least resistance. So don't optimize on take rate. Don't optimize on getting the biggest systems in the world. Figure out the path of least resistance.”

“We'll take a rev share, remit the rest back to you. You should trust us because you know me, I ran this privacy business and you have total control over who uses the data for what use case and how it's priced. And so you can opt out with anything you want.”

“The litmus test that I used initially, and then I used for other folks on the team is, are you on texting terms with them, with the like buyer? If you were not on texting terms with someone, I am worried we don't actually have the relationship we need.”

“I would say the deals we did in 24 were all pretty much like five and six figures. The deals that I'm talking about in 25 were like mid and high seven figures.”

“And so now across the business, we probably have 250 partners.”

“And at one point in the deal, we got an email from the lab saying, hey, the data you have doesn't work for us. We're really, you know, we're sorry, but we'd love to work with you in the future. And I basically ignored the no. And I was like, oh, okay. We actua…”

“When we raised in two, three, 24... We raised a ten million dollar seed. We had a, basically a DAC and a list of the partners we'd signed up and some very tenuous, like, demand conversations.”