ID.me

16 statements across 1 episodes · 9 bullish · 1 bearish · 1 people on the record · first statement Jul 1, 2024 by Blake Hall · said 10 times in 3 episodes since 2024 · across every show →

Mentions by year

brought up most by Blake Hall (6), Pablo Srugo (4)

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Everything said about ID.me, oldest first

Jul 1, 2024
Assertion Contradicted
Online military discounts lacked a verification mechanism before ID.me's founding
“I realized there was this huge problem impacting military families where the whole country kind of wanted to wrap their arms around the military, whether it was retailers or nonprofit government programs. And obviously military families wanted to access those …”
Blake Hall Jul 1, 2024 ▶ 3:26 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024
Disclosure
ID.me's enterprise customers include Apple, BMW, Ford, and General Motors
“Today, our customers are Apple and BMW and Fanatics and Ford and GM and Cedar Fair and everything else and Under Armour.”
Blake Hall Jul 1, 2024 ▶ 34:49 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024 neutral
Assertion Not checkable as stated
Blake Hall signed a $50,000 ID.me lease with only $12,000
“50,000 dollar lease is what I signed when I only had 12,000 dollars in the bank and no source of income or revenue.”
Blake Hall Jul 1, 2024 ▶ 25:07 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024 bullish
Assertion Not checkable as stated
ID.me surpassed $150M ARR with 30% YoY growth and 80% margins
“And now over a hundred and fifty million in ARR, the business is growing at over 30% year over year. Our gross margins will push through 80%.”
Blake Hall Jul 1, 2024 ▶ 49:09 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024 positive
Insight
Identity wallets distribute user verification friction across multi-brand networks
“Where you could create an identity wallet, all these brands that are trying to reach the same segment of consumers, you could spread the friction of verifying them across all of the different brands that used it.”
Blake Hall Jul 1, 2024 ▶ 22:28 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024 positive
Assertion Not checkable as stated
In early pilots, 70% of ID.me users were new to partner brands
“And, you know, I think the early metrics that came back 70% of the users who used the program were new to file. The average order value was significantly higher than the typical.”
Blake Hall Jul 1, 2024 ▶ 46:41 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024 negative
What-if
Blake Hall: ID.me would have ended if Under Armour launch failed
“If that launch had failed, it would have been over.”
Blake Hall Jul 1, 2024 ▶ 40:00 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024 positive
Assertion Not checkable as stated
Hall: David Tisch invested $20K in ID.me after a 30-minute coffee
“He introduced me to David Tisch, who was about to become the managing director of tech stars, New York. When he was just coming through Boston, I had coffee with him for 30 minutes. He wrote me a check for 20,000 dollars.”
Blake Hall Jul 1, 2024 ▶ 16:40 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024 positive
Assertion Not checkable as stated
ID.me signed up over 40 million Americans during the 2021 pandemic
“During the pandemic, I think in like 20, 21, we signed up over forty million Americans.”
Blake Hall Jul 1, 2024 ▶ 48:51 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024 bullish
Assertion Supported
ID.me reached 130 million users, signing up approximately half of America
“We have a hundred and thirty million users. We signed up half of America now”
Blake Hall Jul 1, 2024 ▶ 11:25 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024
Assertion Not checkable as stated
Blake Hall declined a $250,000 McKinsey offer to build ID.me
“I declined a quarter of a million dollars a year, give or take at McKinsey to pay myself 48,000 dollars.”
Blake Hall Jul 1, 2024 ▶ 14:28 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024 positive
Assertion Supported
Blake Hall: Bonobos founder Andy Dunn invested early in ID.me
“Andy, and I had also hit it off. He became an early investor, founder of Bonobos, sold it to Walmart for three hundred million plus.”
Blake Hall Jul 1, 2024 ▶ 31:50 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024
Assertion Not checkable as stated
Blake Hall pitched ID.me without knowing the difference between OAuth and SAML
“When we were first going out to raise, there was a VC that asked me, you know, are you guys using OAuth or SAML? And I didn't know the difference between the two.”
Blake Hall Jul 1, 2024 ▶ 5:45 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024 positive
Assertion Not checkable as stated
Larry Cochran wrote a $75,000 angel check after meeting Hall mid-flight
“Met him on the plane. He wrote a 75,000 dollar check. And that's how we actually got to our first close of 525,000 dollars.”
Blake Hall Jul 1, 2024 ▶ 27:15 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024
Assertion Supported
ID.me powers single sign-on across 16 federal and 40 state agencies
“Once their identity is tied to the login, it can now move across 16 federal agencies, 40 state agencies where they have single sign on and they can verify just as quickly as somebody who does have, you know, this presence in records.”
Blake Hall Jul 1, 2024 ▶ 43:54 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
Jul 1, 2024 positive
Assertion Not checkable as stated
ID.me found product-market fit by acquiring 48,000 users in 45 days
“We signed up, I think it was something like. 48,000 users, the next 45 days getting paid an acquisition. And that was product market fit.”
Blake Hall Jul 1, 2024 ▶ 40:42 He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
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