CookUnity, every mention

He moved to the US with nothing. Now he does $750M ARR. | Mateo Marietti, Founder of CookUnity · PMF Show Mar 16, 2026 · 37 mentions

• ▶ 1:54 Pablo Srugo We were investors at Cookin and Cookin was acquired by CookUnity end of 2024. 3 times in the scene
• ▶ 4:13 Mateo Marietti Um, it's been, it's going to be 10 years for Kukiti, and that, that journey, I obviously was here from day one, so 10 years for me as well. 4 times in the scene
• ▶ 8:05 Mateo Marietti And I also thought that even though that company was bootstrapped, started with a co-founder and we didn't have investors, I think that this new ambition of Cookie IT, creating a completely new business model, 2 times in the scene
• ▶ 9:30 Mateo Marietti And part of the cookie idea, the model, the two-sided marketplace idea was inspired by US-based marketplaces, right? 2 times in the scene
• ▶ 13:22 Mateo Marietti So you add on top of that, that our first intuition of what model we should pick for Quiquiti, because the first, the first, first, first intuition was right, that is this two-sided marketplace.
• ▶ 16:53 Mateo Marietti A lot of our customers, part of what they love, Okokiti, is like they're connecting with their favorite chefs, they're supporting them.
• ▶ 22:21 Mateo Marietti So, I tried to do the same in the, in the cookability version. 2 times in the scene
• ▶ 24:06 Mateo Marietti So first sign of Potential Pro Market Fit was, like, all these bankers and lawyers and consultants in Manhattan ordering liquidity saying they love it. 2 times in the scene
• ▶ 25:48 Mateo Marietti Because Kukiti has, like, a first founding moment in 2016 when I moved from, from South America to New York, but then it has a second founding moment, moment when we pivot in April 2018 to the subscription service. 4 times in the scene
• ▶ 29:26 Pablo Srugo Obviously that key insight led to, to the beginning of what CookUnity is today, the massive business that it is. 3 times in the scene
• ▶ 37:32 Mateo Marietti So, for example, Kukiti had around two months' payback since, since that moment, right?
• ▶ 38:59 Mateo Marietti If Cookies no longer exists, what happened later?
• ▶ 41:56 Mateo Marietti Like, we were on the lucky side of businesses, if that term is, is allowed, but the interesting part for us, and maybe what I didn't did yet, is TodayCookity is a platform where many, and soon probably most, of the best chefs in America…
• ▶ 44:45 Mateo Marietti So, um, maybe CookIT can bring some of those. 3 times in the scene
• ▶ 47:20 Mateo Marietti But second, and more importantly, is as nice as this PR-led bump was and, like, seeing the sellers promote community, go to PR, media events,
• ▶ 51:44 Pablo Srugo The first one, and I'm curious because of all the different changes that, that happened that led to what Cookunity is today, but when was the moment when you personally felt like you'd found product market fit? 3 times in the scene
• ▶ 53:20 Mateo Marietti So even in the 2018, 20 20 range, the business performance was already kind of up and to the right, and we didn't have any extra ordinary outside the kind of 3 times in the scene