category creation
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 3, 2025 by Andrew Rubin · across every show →
Everything said about category creation, oldest first
Jul 3, 2025
Rubin: Category Creation Requires Evangelizing the Problem, Not the Product
“When you are going out into a market that doesn't exist, you are literally evangelizing. Not you. You're evangelizing the problem. You're educating on why the customer even needs to think about, let alone care. Then when they agree that maybe it is a problem t…”