Apartment 2B

“And then we had like a snag right at the end in the last few weeks that delayed us about a month which was interesting. It had to do with the difference in cash basis accounting and accrual basis accounting that we were on. Cash basis, and they were on accrual…”

“We're just, like, sort of bridging the gap between Ikea, which at the time was much seen as much more lower end quality, like, you know, as promotional as you can get, and Crate and Barrel, which at the time was seen as a little bit more high end. But there wa…”

“Like, a few years in, we were on Shark Tank, and my partner, like, pitched for an hour to the Sharks.”

“The big unlock for us of getting to a place where we really started to see it as a scalable thing was when we started shipping nationally. That was in 2013. Very few online furniture retailers were doing this at that point. It was the wild west. And I think th…”

“I think it was a 125,000 dollars total. We did like just my friend and his dad were the initial 50,000. And then we Raised from another friend of my partner's. Another 75. And that's it.”

“We would do, you know, 2030, 40,000 dollars in a week at Costco, and they take 14%. There's no other participation fee. They just want a cut.”