A/B testing
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Aug 15, 2024 by Sean Ellis · across every show →
Everything said about A/B testing, oldest first
Aug 15, 2024
Ellis: A/B testing messaging solely for conversion volume attracts wrong users
“That's a really typical mistake. I see a lot of companies make is that they AB test their messaging for maximum response, where ultimately if people are converting on something, the product's actually not good at doing or something that's not that important, y…”