Opinion certainty 3/5 debate potential 3/5

Halligan: Generative AI uniquely favors CRM incumbents over startups

Brian Halligan · No Priors Ep. 36 | With Hubspot's Co-Founder Brian Halligan · Oct 12, 2023 · at 33:13

HubSpot co-founder and Executive Chairman Brian Halligan discusses with Sarah Guo why incumbent CRM platforms possess a structural advantage in generative AI applications.

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“In most disruptions, I think the rebels have the advantage. I don't think that's the case here. Like we have so much data over so many years about so many customers and That's what makes this stuff really sing. And as a brand new startup in the space, you gotta get data. It's hard to get data. And so I do think in comments like HubSpot, like Salesforce have, Kind of an unfair advantage.”

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