Halligan: HubSpot had to support outbound selling to scale its sales software
Brian Halligan · No Priors Ep. 36 | With Hubspot's Co-Founder Brian Halligan · Oct 12, 2023 · at 12:17
Brian Halligan, co-founder of HubSpot, explains why their attempt to coin and sell an 'inbound sales' category failed to resonate with sales leaders.
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“We really had to support outbound selling to build a viable and big business on that side.”
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