Ivan Zhao

Co-founder & CEO, Notion · 1 appearance on the record.

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founderexecutiveengineer@ivanhzhao ↗LinkedIn ↗ivanhzhao.notion.site ↗

Ivan Zhao co-founded Notion in 2013, guiding the modular productivity and workspace platform from a near-failure into a profitable company valued at $10 billion. He previously worked as a product designer at Inkling before developing Notion's document, database, and AI tools.

16statements → 2claims → 0claims resolved → 3.69/5average certainty → 2.31/5average debate potential → ≈4.0/5argument clarity, estimated → 5said about them ↓

2 not checkable as stated how the 2 claims stand · each chip opens the sources

1 prediction · 1 assertion · 1 opinion · 10 insights · 3 disclosures · every statement was checked. The prediction and assertion are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ivan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ivan Zhao on measured tape to publish a rate. This says nothing about how they speak.

Everything Ivan Zhao said on No Priors that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Zhao: SaaS is digital paper-pushing that LLMs can now perform
“Fundamentally, SaaS, software is all, we're all in the same information, people, paper pushing activity, right? It's like a piece of paper coming in front of you. A human, like, changed a couple bits, pushed to another human. Language model can do some form of…”
Ivan Zhao Feb 15, 2024 ▶ 13:47 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Prediction Not checkable as stated
Zhao: People Will Communicate Less as AI Agents Handle Exchanges
“I probably feel it's probably less the agent side essentially bet on language model, that's the communication.”
Ivan Zhao Feb 15, 2024 ▶ 22:36 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Insight
Zhao: Embeddings and RAG are eliminating the need for manual organization
“I think organization might be, we might be moving away from the organizational world. Why do you need to organize because you can retrieve? Why do you have index? Like index initially are file cabinets and little index are sitting on top of so you can find thi…”
Ivan Zhao Feb 15, 2024 ▶ 23:13 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Insight
Zhao: No-code originated from developer customization, not data unification
“No code is like coming from this kind of like power user developer angle of wouldn't be nice. Everybody can modify this underlying software they use every day. That's why I go there. It wasn't coming from the angle of the knowledge and data wants to be in one …”
Ivan Zhao Feb 15, 2024 ▶ 2:18 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Opinion
Zhao: SF is expensive because it is the world's software factory
“Because there's a separation between people who can make software and people who use software. That's why SF's rent is so expensive, because we're the modern day Detroit or Manchester, right? We're the factory of the world.”
Ivan Zhao Feb 15, 2024 ▶ 3:35 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Insight
Zhao: Prompt engineering effectively makes anyone a real-time machine learning engineer
“Language prompt engineer language model sort of make everybody like a real-time machine learning engineer.”
Ivan Zhao Feb 15, 2024 ▶ 7:37 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Disclosure
Zhao: Notion bet the company on AI after seeing GPT-4
“And after that, we sort of just bet the company on it.”
Ivan Zhao Feb 15, 2024 ▶ 14:14 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Insight
Zhao: AI Language Models Are Driving the Next Software Bundling Wave
“Now the new technology happening is AI language model, and if you build more with it or just think more with it, language model wants information to be one place. Once the endpoints to be connected, so it's easier to, is it hard enough to like a conversion lan…”
Ivan Zhao Feb 15, 2024 ▶ 26:47 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Insight
Zhao: LLMs Demand Bundling of Information Rather Than Just Distribution
“I think there's bundling of distribution and bundling of information. What you're describing to me is more of Microsoft, more like bundling of distribution. Language model wants the bundling of data, bundling information.”
Ivan Zhao Feb 15, 2024 ▶ 29:44 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Insight
Ivan Zhao: Modular software tools must be packaged as templates
“Our learning and pivot is instead of giving people those Software building tool, we have to package the software building blocks together as ready to use templates, as ready to use use cases that people can adopt really quickly.”
Ivan Zhao Feb 15, 2024 ▶ 10:09 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Insight
Zhao: AI applications must stay largely familiar to overcome user inertia
“You cannot make something too new. You have to be largely the same and change one thing and two things, right? Virtual ablo. The off-white guys, like, three percent difference. Just push the boundaries so people can accept it, but still also new, right? To me,…”
Ivan Zhao Feb 15, 2024 ▶ 17:19 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Assertion Not checkable as stated
Zhao: 80% of Notion designers know how to code
“In notion with most of our designer can code. Majority of, 80% of the designer can code”
Ivan Zhao Feb 15, 2024 ▶ 33:11 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Insight
Zhao: Hybrid designers and engineers make superior product trade-offs
“The moment you can, as a designer or as an engineer, you can code, you can design, you can make really interesting trade-offs, right? At the end of the technologies, at least in my opinion, is about trade-offs. What kind of trade-off you can make that unlock n…”
Ivan Zhao Feb 15, 2024 ▶ 33:18 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Insight
Zhao: Front-office software is open-ended while back-office software is verticalized
“The front office type of things is kind of open ended. The back office power things tend to be specific.”
Ivan Zhao Feb 15, 2024 ▶ 40:25 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Disclosure
Zhao: Notion historically had almost no machine learning engineers
“We have somewhat a small team of search, but we don't have too many ML folks, almost nothing.”
Ivan Zhao Feb 15, 2024 ▶ 6:26 No Priors Ep. 51 | With Notion CEO Ivan Zhao
Disclosure
Zhao initially overlooked GPT-3 because it seemed limited to marketing copy
“I personally, I have to admit, I slept on it. On GPT-III, even saw GPT-III, it feels like, what is this thing useful for? It's like, yes, for marketing, for content writing, for creative first draft. Didn't really click for me.”
Ivan Zhao Feb 15, 2024 ▶ 13:06 No Priors Ep. 51 | With Notion CEO Ivan Zhao

The other half of the tape: Ivan Zhao's own voice is left out of every number here. Other people bring the name up 4 times in 2 episodes on No Priors. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Sarah Guo 3Simon Last 1

Statements about Ivan Zhao, by other people (1)

Disclosure
Simon Last: GPT-4 Proto-Interface Sparked Notion's AI Pivot
“It wasn't until I played with GPT-IV that it became really, really real. So, you know, we, when we got access to it was sort of like a proto-ChatGPT-like interface. And my co-founder Ivan and I both got access, and it was just immediately clear, like, I would …”
Simon Last Mar 12, 2026 ▶ 1:00 From Note-Taking App to AI Workspace: The Simon Last Interview

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2026 3 mentions in 1 episode
2024 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
No Priors Ep. 51 | With Notion CEO Ivan Zhao Feb 15, 2024 26m
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