outbound marketing

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Oct 12, 2023 by Brian Halligan · across every show →

Everything said about outbound marketing, oldest first

Oct 12, 2023 positive
Insight
Halligan: Category creation works best when defined against a clear enemy
“Some of the things we did that seemed to resonate was there was an enemy outbound, and I think it always helps to have an enemy.”
Brian Halligan Oct 12, 2023 ▶ 10:34 No Priors Ep. 36 | With Hubspot's Co-Founder Brian Halligan
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