The Ledger
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Krishna: Great educational experiences lead one student to influence five others
“In education, reference has a huge role to play. So as and when we are scaling, the references also scale. So that's a definite thing. So that is why it's important to give a great experience. Because if you do that, one student will actually go and influence …”
Krishna: Vedantu is the largest K-12 player on YouTube in India
“So today, obviously we are the largest in K-twelve and YouTube in India.”
Krishna: Scaling offline education centers struggles with uniform teacher quality across locations
“The thought of Vedantu and the challenges around Laksh came about in 2010 and 11 when we scaled that offline venture. And while scaling we discovered that scaling an offline center isn't easy. It has its own set of challenges. Lot of issues around maintaining …”
Krishna: Vedantu sees 35 million monthly organic users
“So today, just to give you numbers, around thirty-five million unique students come to Vedantu every month, organically. And that is just Vedantu's web and app. Apart from that on YouTube, we have thirteen million unique students who get to us every month.”
Krishna: Vedantu currently operates at $65M to $70M ARR
“So today we would be around a 65 to seventy million dollars kind of like analyze revenue run rate, right? You know, that's our top line. This was Three times. So this is three, three X of what we were probably same time last year, right?”
Krishna: Edtech's primary competition remains traditional offline coaching centers
“I think the majority of the competition still is offline because that is where the majority of the parents and students think of good, right?”
Krishna: Shifting to one-to-many expanded Vedantu's margins to 65 percent
“So, in one to many, we got the price point down to almost hundred rupees per hour from 500, and the margins for the business improved to almost 60, 65%. From 20%.”
Krishna: Education is not a winner-takes-all category
“We don't at all think a lot about competition because ultimately education anyways is not a winner takes all category. And you know, there's a very large market.”
Krishna: Vedantu spends only 10 percent of its costs on acquisition
“We don't spend or we spend very, very less, like probably 10% of the cost on actual acquisition.”
Krishna: Scale Startups by Deploying People First, Then Process, Then Product
“First, throw people at the problem, then create a process around it, and then create a product around it. So that's typically the approach we have followed around scaling.”
Krishna: Vedantu was the first company in India to offer live interactive classes
“We were the first company in India to start with live interactive classes, live classes, which today is obviously mainstream, but we are doing this, you know, even this talk on this, but way back in, it was a very new concept, especially for teaching and learn…”
Pai: Top Indian edtech winners except BYJU'S originated in test prep
“Baijuice is of course slightly more of a learning product but now it's getting into preparation as well, but all the others which have done really well I mean in the, like whether it's an academy, Vedantu, Topper, all of them have come from test prep grade up.…”
LeadSquared signed Byju's in Q4 2014, unlocking the edtech vertical
“Sometime during last quarter of 14 We had signed up by Jews as a customer and their growth was phenomenal you know, in from 14 till, you know, 20, 21, 20, 22. And along with them you know, many other ed tech companies also were growing at that time, Vedantu wa…”
Krishna: Vedantu grew 2.5x to 3x annually, reaching 4x in COVID
“So in 2017 is when we did that. And since that time, I think we've done this always grown almost two and a half times year on year, right? And COVID has obviously accelerated it. It grew by four X and COVID times, but even before COVID we were growing at two a…”
Krishna: Vedantu expects to reach 500,000 paid students this year
“This year, you know, the way it is going, again, from expecting a two, two and a half, so probably around half a million, you know, we should be looking at this year. That's on the paid students.”
Krishna: Vedantu's initial 1-on-1 model yielded only 20% gross margin
“So we used to pay teachers almost three 50 to three 5400 rupees per hour. So that was also another challenge around scale. The margins for the business was so low. It was essentially 20%. And in 20% in education, it's very low margins.”