The Ledger
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Mayya: India's next cultural heroes will emerge primarily on YouTube
“I feel like the new heroes are going to be made on YouTube. Twitter maybe, but slightly less, because the audience size of Twitter is lower, ah, and Instagram to some extent, but it's still short form, so connection is low.”
Vikas Nahar says e-commerce customer acquisition cost typically runs 500 rupees
“For example, when you want to promote your own website, acquiring a customer on an Instagram or a Facebook or even on Google, it's like, you know, typically the CAC, the acquisition of, the customer acquisition cost is typically, you know, 500 hundred rupees.”
Raj Shamani reveals specific follower thresholds for monetizing different social platforms.
“So, after 50,000, I started doing on LinkedIn, after 50,000, I started doing on Twitter, after a hundred k, I started doing on YouTube, and after 300 k or three 50 k, I started doing on Instagram.”
Meesho initially thrived as the only tool for WhatsApp and Facebook sales
“They were using our app because we were the only tool to manage sales on WhatsApp, Facebook, Instagram.”
Munjal: Platforms must start by making content creation easy
“For platforms to succeed, you need to start with a creation tool. If you make creation easy, Instagram made creation of beautiful posts easy. When you make creation easy, TikTok has made creation of entertainment videos easy. When you make creation easy, that'…”
Sethi: Invested in Square early and passed on Instagram
“So I invested in Square when they first started, like the black small square of credit card processing, but I didn't invest in Instagram.”
Flatheads Generated 25% of Organic Traffic From LinkedIn and Twitter
“We got 25 to 30% organic traffic from LinkedIn and Twitter, not from Instagram as a brand, right?”
Khatri: Noise allocates 99% of its marketing budget to digital channels
“So we are 99% as organization on digital platforms. Which are like Instagram, YouTube, Hotstar.”
Raj Shamani hit 1M Instagram followers in one year posting 525 videos.
“So from hundred K to one million, it was this one year, but it was about 523 or 525 videos, which I produced.”