Batti: New category creation enables remote, inbound enterprise SaaS sales
Khadim Batti · How they built a $600M SaaS Company? Ft. Khadim Batti & Vara Kumar Namburu - Co-founders, Whatfix · Apr 17, 2023 · at 13:24
Khadim Batti, co-founder of Whatfix, explains how category creation allowed the company to challenge conventional beliefs that enterprise software go-to-market requires local on-the-ground presence.
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“It's a new category, has a potential of landing in, even into large enterprise. In this case, even inbound might work. There's a potential wherever you're sitting globally because you're solving a problem, which is actually people are trying to solve with the legacy methods. And there's a potential of a new entrant here, and there's no clear mindshare.”
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