Gandhi: Enterprise Startup Deal Sourcing Relies on Co-Investor Networks Over Organic Discovery
Shruti Gandhi · Shruti Gandhi, Array Ventures on taking SaaS companies from Zero to $10 Million ARR · Sep 14, 2020 · at 26:17
Shruti Gandhi discusses the operational differences between sourcing B2C consumer startups and enterprise B2B software companies.
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“Enterprises don't work that way unless you have been in an enterprise and you have that experience. You can't just be like, I think I'm looking for a new identity solution. This is, you know, that you don't do that. So yeah, it's usually through the referral network of people we trust and co-invest with.”
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