Dheeraj Pandey, CEO of DevRev and co-founder of Nutanix, explains how enterprise sales reps complement bottom-up adoption by consolidating decentralized cost centers.
“PLG doesn't Obviate the need for enterprise rights, because eventually you have to box it into the budget and deal with procurement and all that.”
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More from Dheeraj Pandey
Insight
Pandey: Selling Exclusively to Large Enterprises Makes Revenue Too Lumpy to IPO
“But I think it's always Smart to actually start with something smaller, whether you start with startups and go to mid-market, or they start from mid-market, go to the enterprise, and before ending up the largest enterprise, because these Larger companies, they…”
Dheeraj PandeyJul 4, 2022▶ 23:37Building Product That Sells Itself Ft. Dheeraj Pandey, CEO-DevRev, Co-Founder-Nutanix
Insight
Pandey: Companies do not need separate tools for PMs, support, and devs
“So if you can unify this thing where the developers getting things in real time, and yet, you know, there is a way to put PMs and support people in the middle for more evolved companies, but that doesn't mean you need three tools. You can use security permissi…”
Dheeraj PandeyJul 4, 2022▶ 19:26Building Product That Sells Itself Ft. Dheeraj Pandey, CEO-DevRev, Co-Founder-Nutanix
Insight
Pandey: Startups Should Never Build Directly For Enterprises From Day One
“Initially, you never build a company directly for the enterprise. You build up to the mid-market, And then if you have the ambition, you grow to the large enterprise. It just happened with pretty much every company.”
Dheeraj PandeyJul 4, 2022▶ 22:25Building Product That Sells Itself Ft. Dheeraj Pandey, CEO-DevRev, Co-Founder-Nutanix
AssertionNot checkable as stated
Pandey: Bezos and Jassy Debated Whether AWS Should Ever Hire Sales Reps
“One of the biggest things that Jeff and Andy argued about was Do we ever have reps? Now, eventually they did put reps. They put reps a little later than when Andy would have wanted because Azure was going and really winning the hearts and minds of Europe and p…”
Dheeraj PandeyJul 4, 2022▶ 28:05Building Product That Sells Itself Ft. Dheeraj Pandey, CEO-DevRev, Co-Founder-Nutanix
Insight
Pandey: PLG Freemium Tenants Must Cost Under $10 Annually to Scale
“So you need to make sure that you, the sliver that you give out for tenant is Probably no more than five to 10 dollars for the whole year, because then you can live by all this stuff, and then you can go and eke out 200 bucks a year from them, as opposed to a …”
Dheeraj PandeyJul 4, 2022▶ 33:32Building Product That Sells Itself Ft. Dheeraj Pandey, CEO-DevRev, Co-Founder-Nutanix
Insight
Pandey: Traditional CRM tools are sales force automation, not real CRM
“Because the CRM tools were built for salespeople. And honestly, it's not customer relationship management. It is Salesforce automation. While CRM means customer relationship management, and that includes their clicks, their interests, their biases, what they d…”
Dheeraj PandeyJul 4, 2022▶ 38:04Building Product That Sells Itself Ft. Dheeraj Pandey, CEO-DevRev, Co-Founder-Nutanix
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