Adam: Large paper printouts sell software better than live digital demos
Farooq Adam · Journey of Reliance acquiring Fynd, with Founder, Farooq Adam | 100x Entrepreneur Podcast · Jun 28, 2021 · at 15:04
Farooq Adam, co-founder of Fynd, reflects on pitching their early retail software concept to Reliance Brands using what he calls the 'big paper trick.'
0:00 / 0:19exact quote · 19.4s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“People really Like it when things are shown as large prints to them, they can really visualize it, right? Even if product that you've made, if you really print it out on large screens and show it to them, they will understand it better. If you had all the screenshots put together on large printouts rather than, you know, taking them to a product demo.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Farooq Adam
Adam: Indian enterprises reject productivity tools and only buy revenue-generating software
“Indian enterprises do not like productivity tools, do not like things that save time. They only like things which make more money for them, right?”
Adam: Reliance wins markets by deploying at unmatchable, competitor-crushing scale
“You are going to win by deploying at scale. You launch at such a large scale that there is no one who can then kind of even come in compete with you. And this is what, you know, really Distinguishes, you know the reliance way of doing things as compared to any…”
Adam: Indian electronic health record sector remains practically non-existent
“The electronic health record space in India is, is non-existent. And even today it's kind of non-existent, right? The players were trying to do do things, but neither the patients really care nor the doctors care and the healthcare institution as such do not h…”
Adam: The India-to-global enterprise SaaS model struggled heavily in 2014
“What was happening in 1415 was enterprise SAS, you know, built from India and sell to the globe. That story was really not panning out. Companies were, you know, struggling even companies who had raised a lot of capital were really struggling to that.”
Adam: Reliance priced the Fynd acquisition at 20 percent over previous valuation
“That's correct. I think the numbers, I don't think there was any, nothing wrong in the numbers. The way they went about doing the deal was whatever is your previous round. We will give an 18 or 20% bump because anyway, that money is going to go to the investor…”
Adam: Angel investors should hold winning startups rather than taking early exits
“Even if you get an exit, right, where do you really deploy that capital? That's really a challenge, right? I mean, if you figure out how to deploy it with that sort of extreme returns, you might just keep it over there because, you know, these guys, companies …”