Jhina: Agri supply chain issues are best solved working backwards from demand
Ashish Jhina · Inside the mind of Jumbotail Founders, Ashish Jhina & Karthik Venkateswaran | 100x Entrepreneur · Apr 14, 2021 · at 7:18
Ashish Jhina, co-founder of Jumbotail, explains the operational insight that shaped how Jumbotail approached India's food supply chain.
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“Karthik's a lot smarter than I am. He figured out very early on that, you know, starting on the supply side is probably not a great idea. I went around, you know, I tried a lot of different things in that year and a half, you know, looked at food processing, selling directly to consumers, aggregation of different types on the farmer side, and came to the same realization that, you know, this is a problem that's best solved by working from demand backwards.”
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