Ranjeet Pratap Singh, co-founder and CEO of Pratilipi, discusses the rapid growth of the company's comics vertical.
Prediction Didn’t hold up
Singh: Pratilipi Comics will lead all Indian comic publishers by 2023
“In fact, I'm pretty sure, like, I will take, I will give good odds that in the next two years we'll be the largest comic player, like, that's it, like, online, offline, whatever. Both in terms of titles, in terms of revenue, in terms of users, everything.”
Insight
Singh: Consensus never works when pursuing power law-driven outcomes
“The thing is that in general, in life, some of the absolute best things, like this is only applicable to power law driven outcomes, that some of the absolute best things, like the best hires, the best companies the best experiments, the best features are almos…”
Insight
Singh: Non-subscription companies should not use the ARR metric
“I don't think except for subscription based businesses, most companies should talk about ARR. It means something else and people just use it everywhere.”
Prediction Not checkable as stated
Singh: Pratilipi targets $20M annualized revenue by end of next year
“So I think annualized revenue, let's say, I think we should end this year right now we should be at maybe about maybe about a million. We should end this year at maybe about three million. A plan is to end next year at twenty million annualized revenue.”
Insight
Singh: Monetizing a UGC platform before critical mass is bad strategy
“It's not just okay to defer monetization. It's actually a good strategy. Like for a UGC platform, if you're monetizing before you get to critical mass, that's actually a bad strategy”
Disclosure
Singh: Early friends funded Pratilipi via personal debt, rejecting equity
“I gave them actually three options. I gave them an option of just buying equity either at a fixed price or at a 50% discount or next round. Nobody took it. Then I offered people to kind of give debt to company and with a small equity upside, nobody again took …”