“When we started building Pratipi, the first two things that we did was one that we got some public domain content and like the definition of public domain would be different in different countries, but in India, it's basically once a writer passes away 60 years post that the content gets into public domain. So we basically got some of that content about, I think, 150 odd stories or 200 odd stories. The second thing that I did was I reached out to the 350 authors that I had already spoken with. And we basically proposed to them that, you know, we talked about this problem. Now we want to take a shot at solving this problem. So would you like to help us a little bit by giving some of your content words? It was still difficult, but we convinced about 150 of these authors to give some of their content on the book.”
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More from Ranjeet Pratap Singh
PredictionDidn’t hold up
Singh: Pratilipi Comics will lead all Indian comic publishers by 2023
“In fact, I'm pretty sure, like, I will take, I will give good odds that in the next two years we'll be the largest comic player, like, that's it, like, online, offline, whatever. Both in terms of titles, in terms of revenue, in terms of users, everything.”
Ranjeet Pratap SinghMay 10, 2021▶ 26:51Inside the mind of Ranjeet Pratap Singh, Co-Founder, Pratilipi | 100x Entrepreneur Podcast
Insight
Singh: Consensus never works when pursuing power law-driven outcomes
“The thing is that in general, in life, some of the absolute best things, like this is only applicable to power law driven outcomes, that some of the absolute best things, like the best hires, the best companies the best experiments, the best features are almos…”
Ranjeet Pratap SinghMay 10, 2021▶ 45:00Inside the mind of Ranjeet Pratap Singh, Co-Founder, Pratilipi | 100x Entrepreneur Podcast
Insight
Singh: Non-subscription companies should not use the ARR metric
“I don't think except for subscription based businesses, most companies should talk about ARR. It means something else and people just use it everywhere.”
Ranjeet Pratap SinghMay 10, 2021▶ 11:34Inside the mind of Ranjeet Pratap Singh, Co-Founder, Pratilipi | 100x Entrepreneur Podcast
PredictionNot checkable as stated
Singh: Pratilipi targets $20M annualized revenue by end of next year
“So I think annualized revenue, let's say, I think we should end this year right now we should be at maybe about maybe about a million. We should end this year at maybe about three million. A plan is to end next year at twenty million annualized revenue.”
Ranjeet Pratap SinghMay 10, 2021▶ 11:44Inside the mind of Ranjeet Pratap Singh, Co-Founder, Pratilipi | 100x Entrepreneur Podcast
Insight
Singh: Monetizing a UGC platform before critical mass is bad strategy
“It's not just okay to defer monetization. It's actually a good strategy. Like for a UGC platform, if you're monetizing before you get to critical mass, that's actually a bad strategy”
Ranjeet Pratap SinghMay 10, 2021▶ 12:57Inside the mind of Ranjeet Pratap Singh, Co-Founder, Pratilipi | 100x Entrepreneur Podcast
Disclosure
Singh: Early friends funded Pratilipi via personal debt, rejecting equity
“I gave them actually three options. I gave them an option of just buying equity either at a fixed price or at a 50% discount or next round. Nobody took it. Then I offered people to kind of give debt to company and with a small equity upside, nobody again took …”
Ranjeet Pratap SinghMay 10, 2021▶ 16:26Inside the mind of Ranjeet Pratap Singh, Co-Founder, Pratilipi | 100x Entrepreneur Podcast
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