Software products should deliver tangible user value within 30 minutes
Jishnu Bhattacharjee · Jishnu Bhattacharjee, Managing Director, Nexus VP on the success recipe of Druva and Postman · Oct 26, 2020 · at 27:36
Nexus VP MD Jishnu Bhattacharjee shares the firm's product-led growth heuristic regarding onboarding speed and time to gratification.
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“I think our philosophy is that every product should be self-serve in a way that, you know, if somebody gets, gets handed the product, they should be able to get value of the product in like out of the product in like next 30 minutes. So, so there shouldn't be any kind of like, you know, all the sophistication has to be buried underneath. The user experience has to be as simple and the value should be as kind of tangible and very first time to gratification.”
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