Enterprise startups must prioritize cash collections over pipelines during economic downturns
Sanjay Nath · Blume Ventures: Sanjay Nath on Post Covid-19 Scenario for Startups & Building Future of Work · Apr 19, 2020 · at 26:28
Sanjay Nath, Managing Partner at Blume Ventures, provides tactical cash-flow management advice for enterprise SaaS startups during downturns.
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“Focus as much on receivables versus just order books and purchase orders, right? Because you may have a great pipeline. And you, your receivables may look quite strong, but are you collecting it fast enough, you know? Are the 30 days becoming 90 days? Are you, collections and receivables, the focus will become important.”
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