Indian B2B SaaS founders must embrace field sales over remote selling
Divyanshu Makkar · How He Built India's #1 SaaS for Manufacturers? Ft. Divyaanshu Makkar, Co-Founder-Sourcewiz · Aug 23, 2022 · at 1:09:11
Divyanshu Makkar, co-founder of vertical SaaS platform Sourcewiz, outlines key sales and go-to-market strategies for selling software to Indian manufacturers.
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“Do not be scared of building like field sales. Like a lot of people in the beginning told me that, you know, don't do field sales. And a lot of SaaS founders, by the way, hate field sales, right? Like they don't like it. SaaS is usually thought of as a clean business to run an India running an FOS. So I think as a founder, you should not create those boundaries for yourself. You should be flexible and, you know, just go with the whatever it takes mentality. If it, if my customer wants to have a cup of tea before he signs a contract, you know, that's the process you need to figure out, right? Like you can't be choosy in terms of what is the right process to sell.”
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