Rajagopal: FirstClub customers average 10 to 11 items per basket
Ayyappan Rajagopal · The $600B Grocery Market Is Obsessed With Speed — FirstClub Is Betting on Quality | Ayyappan · Mar 12, 2026 · at 32:03
Ayyappan Rajagopal, founder of FirstClub, describes user purchase behavior and basket sizes on FirstClub compared to transactional commerce platforms.
0:00 / 0:16exact quote · 16.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“When it comes to First Club, people browse a lot. People order 10 to 11 items in a basket, and the reason why it's happening is people spend a lot of time on the app, and that reason is again like, you know what, there are like so many good products, there are so many good brands, let me browse, let me discover, right?”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ayyappan Rajagopal
Rajagopal claims 70% of Indian quick commerce revenue comes from unhealthy products
“For them, 60 to 70% of the business are coming from products which have these ingredients.”
Rajagopal: FirstClub will reject retail media revenue and ban product-level ads
“In our platform, for example, it is going to be a zero PLA platform. No product level ads at all.”
Rajagopal: Myntra beat Amazon in fashion despite smaller selection and higher prices
“Myntra did not have a very large selection compared to Amazon Flipkart, the number of products. Same with pricing. Myntra did not sell it for a cheap price. Myntra did not give a faster delivery. In spite of that, Myntra is a much larger brand when it comes to…”
Rajagopal says quick commerce apps are completely undifferentiated beyond brand colors
“If you take the color off, you cannot differentiate one app over the other. So everybody was so obsessed with, like, delivery in 10 minutes, last minute app, and I'm here for your urgency.”