Kumari: Word-of-mouth remains the dominant growth driver in construction software
Sneha Kumari · Why Construction still Runs on Spreadsheets (And How AI Fixes It) | Sneha & Graham, Merlin AI · Apr 9, 2026 · at 38:27
Sneha Kumari, co-founder of Merlin AI, discusses why customer referrals and competitor tracking drive enterprise software sales in construction.
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“And then as we highlighted, word of mouth is phenomenally a very big perpetrator of your value in construction, even today. So if you are my competitor, I'll go to your website, I'll see who you're talking to, and I'll go use that if that has, if I'm seeing you grow faster. So we still have customer referrals playing a very big part of our growth.”
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