Kohli: CRM providers cannot solve operator workflows due to bespoke tech stacks
Samay Kohli · How Digital TEAMMATES Transform Billion Dollar Industries? | Samay Kohli of GreyOrange & Budy.ai · Feb 21, 2026 · at 16:48
Samay Kohli, founder of Budy.ai and former CEO of GreyOrange, discusses why horizontal CRM platforms fail to satisfy enterprise operators in specialized industries.
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“I feel like this is not a problem that a CRM provider can solve. This is a problem because you want to build these solutions. Every company operator is firstly unique in their tech stack, right? So it's like, it's easy to say, yes, everything integrates to each other, but there are nuances of, like, you know, somebody uses some part of marketing software for something, something, you know, like you're stitching together of your stack is truly unique. That's one. And the second thing is every operators, like, you know, the head of sales kind of like direction or marketing direction is very different.”
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