Prediction Not checkable as stated
Goel: Consumer demand will shift toward instant and two-hour delivery
“Consumers will eventually, you know, their buying behaviors will shift. You know, they will want things instantly. They may not want everything instantly, but if, you know, if you're a brand with a hundred SKUs, they may want the top five, or you may want your…”
Insight
Goel: Fundraising negotiations only occur when there is irrationality
“Negotiations are really when there's some irrationality in a discussion. Otherwise it's a discussion. It's just somebody one person trying to make the other person see their point of view”
Insight
Goel: Early founders should ignore market size and focus on problem depth
“I always advise people that don't worry about the market size. You know, I know every, every VC will say the other way around and they're right. They're not wrong. But I'm saying as an operator, when you're about to build a business, you should worry about how…”
Insight
Goel: Early Indian merchants preferred marketplace commissions over building custom storefronts
“Over the years we understood that, you know merchants were actually not struggling with building their websites at mass because they didn't want to. Most of the merchants were long tailish in nature. And Amazon and Flipkart had created a certain amount of mark…”
Assertion Not checkable as stated
Goel: Shiprocket saw over 150% cohort transaction retention by month six
“In terms of you know, volume retention or transaction retention that was again, something we had never seen. It was north of 150%, you know right. As early as like the sixth month into the cohort.”
Prediction Open · timeframe Mar 2029
Goel: India's direct commerce market will reach $40B–$50B in 5–7 years
“And I think this market, this direct commerce market is, is going to become about 40, fifty billion over the next, you know, five to seven years.”
Assertion Not checkable as stated
Goel: Shiprocket generates over $100M in annualized revenue
“We make up north of a hundred million dollars in, in revenue at an annualized basis.”
Assertion Supported
Goel: Shiprocket is processing over 7 million shipments per month
“When we crossed our first million shipments a month mark, it was not very far back. It was only two years ago. Or two and a half years ago. And, you know, it's today we are processing in excess of seven million shipments a month.”
Insight
Goel: Hyperscaling companies must design systems 12 months ahead
“Because hyperscale things like whatever you design today, it just, after three, four months, it doesn't work. So you have to get better at being able to design 12 months ahead.”
Insight
Goel: Never combine core business teams with experimental innovation teams
“One of the things I've learned is it's not a great idea to put like a growing franchise, you know, with a very different rhythm and focus with an experimental research oriented team in the same team, right? They need to be dedicated separate set of people even…”
Insight
Goel: Experimental corporate innovation programs must have high failure rates
“Everything we do in those programs they're supposed to have a high death rate. Right. If they don't, then we're just not doing enough. Like we're not doing too many, we're taking, we're not taking enough risk in experimenting.”
Insight
Goel: Scaling operators will fail if put on early-stage experimental projects
“If you put a guy who's great at doing a hundred to thousand journey, And you put them on a minus one to zero, they'll, they'll fail, you know, because they, and vice versa, right? Because it just requires very different skill sets and very different kind of DN…”
Assertion Not checkable as stated
Goel: 70% to 80% of early Shiprocket merchants onboarded fully self-service
“We were seeing self-service sign up, you know, almost like almost 70, 80% of the merchants, they were coming in, signing up, putting their address paying money into a wallet without a single human intervention, right? It was all happening in a few hours of the…”
Assertion Not checkable as stated
Goel: Early Shiprocket leads converted at 20% to 25%
“Our leads were converting at 25%, 20% again, unheard of in a B to B business.”
Assertion Not checkable as stated
Goel: Shiprocket powers $2B GMV across nearly 70,000 monthly sellers
“Out of this market today, you know, we power about two billion dollars of GMV, right? Through this sort of direct commerce enablement channel. You know, we work with nearly 70,000 total sellers every month, right? About 150,000 sellers a year who are actively …”
Assertion Not checkable as stated
Goel: Shiprocket reached net profitability in March 2019
“We actually turned net profitable in March of 2019.”
Assertion Not checkable as stated
Goel: Almost 40% of Shiprocket's transaction volume is entered manually
“A large part of our, almost 40% of our volume of our transactions actually punched in by hand, right?”
Disclosure
Goel: Deepinder Goyal wrote a personal angel check before Zomato invested
“DP put in an angel check at that time just to, just so we could be in touch and then post that as we started raising around, you know, and then I think things just transpired, you know, they just sort of one thing led to another. And they said like, we're happ…”
Disclosure
Goel: Shiprocket never had heavy negotiations in any funding rounds
“We've not had a lot of negotiation in any of our rounds, by the way, right? It's been quite straightforward in terms of structuring, quite straightforward in terms of you know, because like I said, we cared more about the color of the money always”
