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May 5, 2021 · 40m · neon-show

Inside the mind of The Moms Co. Founders, Mohit & Malika Sadani

Malika Sadani · 20m spoken Mohit Sadani · 9m spoken
0:00 / 0:00
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In this episode of the 100X Entrepreneur podcast, Malika and Mohit Sadani share how personal parental necessity inspired the creation of The Moms Co., detailing their journey from meticulous product formulation and high-touch customer care to omnichannel scaling and venture-backed growth.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Siddhartha holds 17.7% of the talking time here. How this is scored →

Siddhartha as informed peer 2.0 Guest teaching 3.2 Guest disagreement 0.3 Siddhartha pushing back 0.0
05100:0015:0030:001:19–3:20 · Siddhartha as informed peer 3/10 The Genesis of The Moms Co. and Founders' Early Career Paths Siddhartha opens with a detailed background summary of the founders and the genesis of The Moms Co. The founders provide an amicable overview of their educational and corporate backgrounds in banking and McKinsey.3:22–7:27 · Siddhartha as informed peer 2/10 Meeting at IIM Ahmedabad and Unexpected Entrepreneurial Transition Siddhartha references meeting Mohit in 2015 while running his own startup BabyGoGo. Malika explains the painstaking two-and-a-half-year R&D process with international scientists to formulate toxin-free products.7:29–9:53 · Siddhartha as informed peer 2/10 Early Fundraising Strategy and Scaling toward Hundred Crores Mohit outlines their early institutional fundraising journey with DSG and Saama Capital, noting their current 100 crore annual run rate. The discussion remains completely conversational and collaborative.9:54–13:14 · Siddhartha as informed peer 2/10 Understanding Consumer Psychology and Penetrating Tier 2/3 Markets When asked about price barriers, Malika educates the host with an anecdote from Delhi, explaining that pregnancy and baby care purchases are driven by trust rather than price sensitivity. She notes that 45% of demand comes organically from Tier 2 and Tier 3 cities.13:16–16:11 · Siddhartha as informed peer 2/10 Early Distribution Strategy and Hospital Shop-in-Shops Mohit explains how consumer behavior forced them to adapt their distribution strategy within month two by launching shop-in-shops inside hospital waiting rooms. He details how entering post-delivery body care expanded their marketplace traction.16:13–18:54 · Siddhartha as informed peer 2/10 Portfolio Expansion into Age Control and Thoughtful SKU Curation Mohit discusses SKU curation strategy and expanding into age control, contrasting their disciplined 40-60 SKU count with wider catalogs of typical D2C players. Malika highlights the evolution of Indian consumers towards sophisticated active ingredients like AHAs and BHAs.18:56–22:04 · Siddhartha as informed peer 1/10 Personalized WhatsApp Customer Care and Community Building Malika explains their operational customer retention tactic of assigning dedicated direct WhatsApp support agents to individual mothers. This personal connection established community trust and facilitated repeat cross-category purchasing.22:06–24:40 · Siddhartha as informed peer 1/10 Cultivating Organic Advocates and Celebrity Ambassador Partnerships Malika recounts how founder vulnerability in early video content built authentic word-of-mouth momentum, eventually enabling organic partnerships with celebrity ambassadors like Genelia D'Souza and Kalki Koechlin.24:40–29:18 · Siddhartha as informed peer 3/10 Revenue Milestones: Scaling from Zero to Eight Crores Monthly Siddhartha prompts a granular breakdown of revenue stages from 0 to 8 crores monthly. Mohit articulates how channel focus evolved from marketplaces to custom D2C performance marketing and pharmacy chains.29:19–34:42 · Siddhartha as informed peer 2/10 Prioritizing Product Need Over Pure Distribution in D2C When Siddhartha asks whether to prioritize brand story or distribution, Malika interjects with a counter-perspective, arguing that foundational product need must precede both. She shares how taking a maternity career break laid the foundation for the business.34:44–39:44 · Siddhartha as informed peer 2/10 Navigating Founder Self-Doubt and the Power of Mentorship Malika elaborates on overcoming pervasive founder self-doubt by leaning into active mentorship from industry veterans like Shripad Nadkarni and Nandu Nandkishore.1:19–3:20 · Guest teaching 1/10 The Genesis of The Moms Co. and Founders' Early Career Paths Siddhartha opens with a detailed background summary of the founders and the genesis of The Moms Co. The founders provide an amicable overview of their educational and corporate backgrounds in banking and McKinsey.3:22–7:27 · Guest teaching 3/10 Meeting at IIM Ahmedabad and Unexpected Entrepreneurial Transition Siddhartha references meeting Mohit in 2015 while running his own startup BabyGoGo. Malika explains the painstaking two-and-a-half-year R&D process with international scientists to formulate toxin-free products.7:29–9:53 · Guest teaching 3/10 Early Fundraising Strategy and Scaling toward Hundred Crores Mohit outlines their early institutional fundraising journey with DSG and Saama Capital, noting their current 100 crore annual run rate. The discussion remains completely conversational and collaborative.9:54–13:14 · Guest teaching 4/10 Understanding Consumer Psychology and Penetrating Tier 2/3 Markets When asked about price barriers, Malika educates the host with an anecdote from Delhi, explaining that pregnancy and baby care purchases are driven by trust rather than price sensitivity. She notes that 45% of demand comes organically from Tier 2 and Tier 3 cities.13:16–16:11 · Guest teaching 4/10 Early Distribution Strategy and Hospital Shop-in-Shops Mohit explains how consumer behavior forced them to adapt their distribution strategy within month two by launching shop-in-shops inside hospital waiting rooms. He details how entering post-delivery body care expanded their marketplace traction.16:13–18:54 · Guest teaching 3/10 Portfolio Expansion into Age Control and Thoughtful SKU Curation Mohit discusses SKU curation strategy and expanding into age control, contrasting their disciplined 40-60 SKU count with wider catalogs of typical D2C players. Malika highlights the evolution of Indian consumers towards sophisticated active ingredients like AHAs and BHAs.18:56–22:04 · Guest teaching 4/10 Personalized WhatsApp Customer Care and Community Building Malika explains their operational customer retention tactic of assigning dedicated direct WhatsApp support agents to individual mothers. This personal connection established community trust and facilitated repeat cross-category purchasing.22:06–24:40 · Guest teaching 2/10 Cultivating Organic Advocates and Celebrity Ambassador Partnerships Malika recounts how founder vulnerability in early video content built authentic word-of-mouth momentum, eventually enabling organic partnerships with celebrity ambassadors like Genelia D'Souza and Kalki Koechlin.24:40–29:18 · Guest teaching 3/10 Revenue Milestones: Scaling from Zero to Eight Crores Monthly Siddhartha prompts a granular breakdown of revenue stages from 0 to 8 crores monthly. Mohit articulates how channel focus evolved from marketplaces to custom D2C performance marketing and pharmacy chains.29:19–34:42 · Guest teaching 5/10 Prioritizing Product Need Over Pure Distribution in D2C When Siddhartha asks whether to prioritize brand story or distribution, Malika interjects with a counter-perspective, arguing that foundational product need must precede both. She shares how taking a maternity career break laid the foundation for the business.34:44–39:44 · Guest teaching 3/10 Navigating Founder Self-Doubt and the Power of Mentorship Malika elaborates on overcoming pervasive founder self-doubt by leaning into active mentorship from industry veterans like Shripad Nadkarni and Nandu Nandkishore.1:19–3:20 · Guest disagreement 0/10 The Genesis of The Moms Co. and Founders' Early Career Paths Siddhartha opens with a detailed background summary of the founders and the genesis of The Moms Co. The founders provide an amicable overview of their educational and corporate backgrounds in banking and McKinsey.3:22–7:27 · Guest disagreement 0/10 Meeting at IIM Ahmedabad and Unexpected Entrepreneurial Transition Siddhartha references meeting Mohit in 2015 while running his own startup BabyGoGo. Malika explains the painstaking two-and-a-half-year R&D process with international scientists to formulate toxin-free products.7:29–9:53 · Guest disagreement 0/10 Early Fundraising Strategy and Scaling toward Hundred Crores Mohit outlines their early institutional fundraising journey with DSG and Saama Capital, noting their current 100 crore annual run rate. The discussion remains completely conversational and collaborative.9:54–13:14 · Guest disagreement 1/10 Understanding Consumer Psychology and Penetrating Tier 2/3 Markets When asked about price barriers, Malika educates the host with an anecdote from Delhi, explaining that pregnancy and baby care purchases are driven by trust rather than price sensitivity. She notes that 45% of demand comes organically from Tier 2 and Tier 3 cities.13:16–16:11 · Guest disagreement 0/10 Early Distribution Strategy and Hospital Shop-in-Shops Mohit explains how consumer behavior forced them to adapt their distribution strategy within month two by launching shop-in-shops inside hospital waiting rooms. He details how entering post-delivery body care expanded their marketplace traction.16:13–18:54 · Guest disagreement 0/10 Portfolio Expansion into Age Control and Thoughtful SKU Curation Mohit discusses SKU curation strategy and expanding into age control, contrasting their disciplined 40-60 SKU count with wider catalogs of typical D2C players. Malika highlights the evolution of Indian consumers towards sophisticated active ingredients like AHAs and BHAs.18:56–22:04 · Guest disagreement 0/10 Personalized WhatsApp Customer Care and Community Building Malika explains their operational customer retention tactic of assigning dedicated direct WhatsApp support agents to individual mothers. This personal connection established community trust and facilitated repeat cross-category purchasing.22:06–24:40 · Guest disagreement 0/10 Cultivating Organic Advocates and Celebrity Ambassador Partnerships Malika recounts how founder vulnerability in early video content built authentic word-of-mouth momentum, eventually enabling organic partnerships with celebrity ambassadors like Genelia D'Souza and Kalki Koechlin.24:40–29:18 · Guest disagreement 0/10 Revenue Milestones: Scaling from Zero to Eight Crores Monthly Siddhartha prompts a granular breakdown of revenue stages from 0 to 8 crores monthly. Mohit articulates how channel focus evolved from marketplaces to custom D2C performance marketing and pharmacy chains.29:19–34:42 · Guest disagreement 2/10 Prioritizing Product Need Over Pure Distribution in D2C When Siddhartha asks whether to prioritize brand story or distribution, Malika interjects with a counter-perspective, arguing that foundational product need must precede both. She shares how taking a maternity career break laid the foundation for the business.34:44–39:44 · Guest disagreement 0/10 Navigating Founder Self-Doubt and the Power of Mentorship Malika elaborates on overcoming pervasive founder self-doubt by leaning into active mentorship from industry veterans like Shripad Nadkarni and Nandu Nandkishore.1:19–3:20 · Siddhartha pushing back 0/10 The Genesis of The Moms Co. and Founders' Early Career Paths Siddhartha opens with a detailed background summary of the founders and the genesis of The Moms Co. The founders provide an amicable overview of their educational and corporate backgrounds in banking and McKinsey.3:22–7:27 · Siddhartha pushing back 0/10 Meeting at IIM Ahmedabad and Unexpected Entrepreneurial Transition Siddhartha references meeting Mohit in 2015 while running his own startup BabyGoGo. Malika explains the painstaking two-and-a-half-year R&D process with international scientists to formulate toxin-free products.7:29–9:53 · Siddhartha pushing back 0/10 Early Fundraising Strategy and Scaling toward Hundred Crores Mohit outlines their early institutional fundraising journey with DSG and Saama Capital, noting their current 100 crore annual run rate. The discussion remains completely conversational and collaborative.9:54–13:14 · Siddhartha pushing back 0/10 Understanding Consumer Psychology and Penetrating Tier 2/3 Markets When asked about price barriers, Malika educates the host with an anecdote from Delhi, explaining that pregnancy and baby care purchases are driven by trust rather than price sensitivity. She notes that 45% of demand comes organically from Tier 2 and Tier 3 cities.13:16–16:11 · Siddhartha pushing back 0/10 Early Distribution Strategy and Hospital Shop-in-Shops Mohit explains how consumer behavior forced them to adapt their distribution strategy within month two by launching shop-in-shops inside hospital waiting rooms. He details how entering post-delivery body care expanded their marketplace traction.16:13–18:54 · Siddhartha pushing back 0/10 Portfolio Expansion into Age Control and Thoughtful SKU Curation Mohit discusses SKU curation strategy and expanding into age control, contrasting their disciplined 40-60 SKU count with wider catalogs of typical D2C players. Malika highlights the evolution of Indian consumers towards sophisticated active ingredients like AHAs and BHAs.18:56–22:04 · Siddhartha pushing back 0/10 Personalized WhatsApp Customer Care and Community Building Malika explains their operational customer retention tactic of assigning dedicated direct WhatsApp support agents to individual mothers. This personal connection established community trust and facilitated repeat cross-category purchasing.22:06–24:40 · Siddhartha pushing back 0/10 Cultivating Organic Advocates and Celebrity Ambassador Partnerships Malika recounts how founder vulnerability in early video content built authentic word-of-mouth momentum, eventually enabling organic partnerships with celebrity ambassadors like Genelia D'Souza and Kalki Koechlin.24:40–29:18 · Siddhartha pushing back 0/10 Revenue Milestones: Scaling from Zero to Eight Crores Monthly Siddhartha prompts a granular breakdown of revenue stages from 0 to 8 crores monthly. Mohit articulates how channel focus evolved from marketplaces to custom D2C performance marketing and pharmacy chains.29:19–34:42 · Siddhartha pushing back 0/10 Prioritizing Product Need Over Pure Distribution in D2C When Siddhartha asks whether to prioritize brand story or distribution, Malika interjects with a counter-perspective, arguing that foundational product need must precede both. She shares how taking a maternity career break laid the foundation for the business.34:44–39:44 · Siddhartha pushing back 0/10 Navigating Founder Self-Doubt and the Power of Mentorship Malika elaborates on overcoming pervasive founder self-doubt by leaning into active mentorship from industry veterans like Shripad Nadkarni and Nandu Nandkishore.

speaking balance: gold is Siddhartha, purple is the guest (3 minute bins)

0:00 · Siddhartha 56.7% · guest 43.3%0:00 · Siddhartha 56.7% · guest 43.3%3:00 · Siddhartha 32.5% · guest 67.5%3:00 · Siddhartha 32.5% · guest 67.5%6:00 · Siddhartha 4.9% · guest 95.1%6:00 · Siddhartha 4.9% · guest 95.1%9:00 · Siddhartha 12.7% · guest 87.3%9:00 · Siddhartha 12.7% · guest 87.3%12:00 · Siddhartha 16.1% · guest 83.9%12:00 · Siddhartha 16.1% · guest 83.9%15:00 · Siddhartha 16.7% · guest 83.3%15:00 · Siddhartha 16.7% · guest 83.3%18:00 · Siddhartha 12.6% · guest 87.4%18:00 · Siddhartha 12.6% · guest 87.4%21:00 · Siddhartha 12.3% · guest 87.7%21:00 · Siddhartha 12.3% · guest 87.7%24:00 · Siddhartha 15.4% · guest 84.6%24:00 · Siddhartha 15.4% · guest 84.6%27:00 · Siddhartha 18% · guest 82%27:00 · Siddhartha 18% · guest 82%30:00 · Siddhartha 8% · guest 92%30:00 · Siddhartha 8% · guest 92%33:00 · Siddhartha 5.3% · guest 94.7%33:00 · Siddhartha 5.3% · guest 94.7%36:00 · Siddhartha 19.6% · guest 80.4%36:00 · Siddhartha 19.6% · guest 80.4%39:00 · Siddhartha 23.3% · guest 76.7%39:00 · Siddhartha 23.3% · guest 76.7%
Sharpest disagreement ▶ 29:52 Malika counters binary framing of brand vs distribution

Malika directly steps in to challenge the host's dichotomy, insisting that solving a genuine product need is far more critical than prioritizing either brand story or distribution.

 Hardest push from Siddhartha ▶ 9:53 Host questions willingness to pay in mom/baby care

Siddhartha presses the founders on whether breaking the entrenched consumer price ceiling in India posed a significant barrier to adoption.

 Biggest teaching moment ▶ 10:45 Malika explains consumer psychology across income classes

Malika explains with concrete qualitative field research why trust and ingredient safety supersede price sensitivity across both Tier 1 and lower-income demographics.

 Siddhartha holds their own ▶ 4:46 Host connects personal founder background with BabyGoGo

Siddhartha demonstrates category familiarity by recalling early ecosystem encounters from his own founder days running BabyGoGo.
the scores for every segment, with the reasoning behind each
ChapterTopicSiddhartha as informed peerGuest teachingGuest disagreementSiddhartha pushing backWhy
The Genesis of The Moms Co. and Founders' Early Career Paths 3100 Siddhartha opens with a detailed background summary of the founders and the genesis of The Moms Co. The founders provide an amicable overview of their educational and corporate backgrounds in banking and McKinsey.
Meeting at IIM Ahmedabad and Unexpected Entrepreneurial Transition 2300 Siddhartha references meeting Mohit in 2015 while running his own startup BabyGoGo. Malika explains the painstaking two-and-a-half-year R&D process with international scientists to formulate toxin-free products.
Early Fundraising Strategy and Scaling toward Hundred Crores 2300 Mohit outlines their early institutional fundraising journey with DSG and Saama Capital, noting their current 100 crore annual run rate. The discussion remains completely conversational and collaborative.
Understanding Consumer Psychology and Penetrating Tier 2/3 Markets 2410 When asked about price barriers, Malika educates the host with an anecdote from Delhi, explaining that pregnancy and baby care purchases are driven by trust rather than price sensitivity. She notes that 45% of demand comes organically from Tier 2 and Tier 3 cities.
Early Distribution Strategy and Hospital Shop-in-Shops 2400 Mohit explains how consumer behavior forced them to adapt their distribution strategy within month two by launching shop-in-shops inside hospital waiting rooms. He details how entering post-delivery body care expanded their marketplace traction.
Portfolio Expansion into Age Control and Thoughtful SKU Curation 2300 Mohit discusses SKU curation strategy and expanding into age control, contrasting their disciplined 40-60 SKU count with wider catalogs of typical D2C players. Malika highlights the evolution of Indian consumers towards sophisticated active ingredients like AHAs and BHAs.
Personalized WhatsApp Customer Care and Community Building 1400 Malika explains their operational customer retention tactic of assigning dedicated direct WhatsApp support agents to individual mothers. This personal connection established community trust and facilitated repeat cross-category purchasing.
Cultivating Organic Advocates and Celebrity Ambassador Partnerships 1200 Malika recounts how founder vulnerability in early video content built authentic word-of-mouth momentum, eventually enabling organic partnerships with celebrity ambassadors like Genelia D'Souza and Kalki Koechlin.
Revenue Milestones: Scaling from Zero to Eight Crores Monthly 3300 Siddhartha prompts a granular breakdown of revenue stages from 0 to 8 crores monthly. Mohit articulates how channel focus evolved from marketplaces to custom D2C performance marketing and pharmacy chains.
Prioritizing Product Need Over Pure Distribution in D2C 2520 When Siddhartha asks whether to prioritize brand story or distribution, Malika interjects with a counter-perspective, arguing that foundational product need must precede both. She shares how taking a maternity career break laid the foundation for the business.
Navigating Founder Self-Doubt and the Power of Mentorship 2300 Malika elaborates on overcoming pervasive founder self-doubt by leaning into active mentorship from industry veterans like Shripad Nadkarni and Nandu Nandkishore.

Statements from this episode (19)

Assertion Not checkable as stated
The Moms Co. Spent 2.5 Years Developing Its First Product
“It took almost about two and a half years to get the first product out.”
Malika Sadani May 5, 2021 ▶ 5:28
Assertion Supported
Mohit Sadani: The Moms Co. Raised $10 Million Across Four Rounds
“So we've done three rounds of capital with those investors. Yeah, that's it. That's been our fundraising journey so far four rounds of capital raised so far, a total of ten million dollars.”
Mohit Sadani May 5, 2021 ▶ 9:24
Assertion Supported
The Moms Co. Exceeds a 100 Crore INR Annual Revenue Run Rate
“I think this is in the public domain that we run rating over a hundred crores now. That's where the brand is.”
Mohit Sadani May 5, 2021 ▶ 9:44
Prediction Partly held up
The Moms Co. Targets Over 300 Crore INR Revenue by 2024
“And I think over the next two to three years, we're looking to take that number up over 300.”
Mohit Sadani May 5, 2021 ▶ 9:49
Insight
Safety and Trust Outweigh Pricing in Pregnancy and Baby Care Purchases
“The biggest insight we got was that the segment that we operate out of, which is pregnancy and baby, is led very high by safety and transparency and belief and trust on the ground. It's not got to do with pricing because it is a moment of everyone's life where…”
Malika Sadani May 5, 2021 ▶ 11:09
Assertion Not checkable as stated
Tier-Two and Tier-Three Cities Drive 45% of The Moms Co. Sales
“Even till now about 45% of our sales comes from tier two and tier three. It's not from the tier one cities.”
Malika Sadani May 5, 2021 ▶ 12:04
Assertion Not checkable as stated
The Moms Co. Website Serves 15,000 Postal Codes Across India
“From our own website, we've done about 15,000 pin codes and gone all the way from, you know, the north east To like anywhere and everywhere across the country right now.”
Malika Sadani May 5, 2021 ▶ 12:43
Insight
Facebook Lacks Data to Effectively Target Pregnant Women in India
“Finding pregnant women in India online is very hard because women don't share their pregnancy status. So even Facebook doesn't know that it's very hard.”
Mohit Sadani May 5, 2021 ▶ 13:57
Assertion Not checkable as stated
The Moms Co. Pioneered Shop-in-Shops Inside Indian Hospital Waiting Areas
“The immediate new thing that we did was by month two, we were already talking to doctors and hospitals, and we were the first brand in India to actually create stores on store in store, the shop and shops inside the waiting areas of hospitals, right?”
Mohit Sadani May 5, 2021 ▶ 14:15
Assertion Not checkable as stated
The Moms Co. Hit Top Two in Online Maternity Within Months
“The third or fourth month of launch, we had identified a great gap. And so we were already number one, number two in the stretch marks, maternity category online, right?”
Mohit Sadani May 5, 2021 ▶ 15:07
Insight
Toxin-Free Skincare Is Now a Baseline Hygiene Factor in India
“The conversations which we started was first we had to explain what toxin-free meant. We're not anymore in the similar space where women don't understand toxin-free, but people understand that, and now it's moved not just from what you keep out in your product…”
Malika Sadani May 5, 2021 ▶ 17:44
Assertion Not checkable as stated
Indian Consumers Shifted From Coconut Oil to AHA and BHA Actives
“There are conversations happening of ingredients like AHA, BHA, which was not where it was, right? About five years back, it was about cocosia. The oil that you use, the coconut oil was like very, really popular. But now I think the consumer is becoming a lot …”
Malika Sadani May 5, 2021 ▶ 18:28
Assertion Not checkable as stated
The Moms Co. Sold Initial Baby Care Production Runs via WhatsApp
“And our entire first two batches that we had made for baby production were sold to these consumers because they were the ones who were the first people who came back and made the purchase and all of that happened Staying in touch with them for WhatsApp.”
Malika Sadani May 5, 2021 ▶ 20:07
Insight
Low-Friction WhatsApp Ordering Succeeds Because Mothers Are Acutely Time-Starved
“Our biggest insight also in the segment that we realized that moms genuinely are starved for time, right? Because they're constantly running after kids. And just the fact that you have a WhatsApp number who you could just send out a message to saying that, you…”
Malika Sadani May 5, 2021 ▶ 20:21
Insight
Early D2C Brands Should Leverage Marketplace Trust Before Driving Website Traffic
“Even when we start, we will not be website only because I don't want them to build trust on my website experience. They already trust Amazon. Let me be on Amazon and let me only fight the battle of helping them trust the brand. So even at launch, we were on ou…”
Mohit Sadani May 5, 2021 ▶ 25:35
Insight
Scaling Past 1 Crore Monthly Requires Brand Demand Over Category Demand
“The difference that happens from one to eight to 10 is, you can't just say, is there demand for the product that I'm selling? The question is really, is there demand for my brand and my branded product that I'm selling?”
Mohit Sadani May 5, 2021 ▶ 27:05
Assertion Not checkable as stated
Offline Sales Reached 10% of The Moms Co. Revenue by March 2021
“Offline went from zero to about 10% in March. And within online our website and Amazon and Ika are pretty much similar numbers depending on months and depending on activations that we do, they flip positions, one, two, and three, but those are our three bigges…”
Mohit Sadani May 5, 2021 ▶ 28:55
Insight
Women Quitting for Childcare Face Unspoken Workforce Re-Entry Anxiety
“When the woman decides to quit her job to look after her child it's not spoken about often is that there's a lot of inherent fear. Will I ever be able to come back or not?”
Malika Sadani May 5, 2021 ▶ 31:49
Disclosure
High Mumbai Real Estate Costs Killed Malika Sadani's Earlier Crèche Startup
“Before this, I had decided to do and try my hand on building a business model for another startup, which was again in a very similar space of opening creches. It was just that I wanted to open creches in Bombay and I figured the real estate price was not, it w…”
Malika Sadani May 5, 2021 ▶ 33:32
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