YouTube

“By this time, Unacademy was already doing a million video views per month, because Unacademy had was a YouTube channel that I started in college, and then Roman and I were contributing videos to that YouTube channel, and we decided to make Unacademy into a pla…”

“We are doing close to one forty million videos across our own platform and our YouTube channels per month.”

“Now if someone in the self-improvement or motivation space has only 500 K subscribers, there's a possibility they could be category A because they may not have as big an audience As the fourth highest or fifth highest creator in the comedy space because comedy…”

“And I think that was like the smartest and the biggest decision that we made, which was to move completely into Hindi from an English or an English platform. And then soon after Hindi started picking up online on YouTube, we decided to launch in seven other re…”

“So, after 50,000, I started doing on LinkedIn, after 50,000, I started doing on Twitter, after a hundred k, I started doing on YouTube, and after 300 k or three 50 k, I started doing on Instagram.”

“So today, obviously we are the largest in K-twelve and YouTube in India.”

“So today, just to give you numbers, around thirty-five million unique students come to Vedantu every month, organically. And that is just Vedantu's web and app. Apart from that on YouTube, we have thirteen million unique students who get to us every month.”

“So we are 99% as organization on digital platforms. Which are like Instagram, YouTube, Hotstar.”

“My learning from all of that was that if you have the results, if you can actually show that, hey, here is a list of channels that we've grown, then it's a lot easier to convince the person in front of you. They're already convinced. They just want to see how…”

“Two months prior to that, in January, my channel had two million views. And then in March, I had six million views.”

“I made, like, around 17 to 18 lakhs on my YouTube channel, so that was pretty much it. It's about three lakhs on YouTube AdSense, and the rest is brand deals.”

“On Twitter is like the same problems that like English school, educated engineering boy, that's Twitter, right? Maybe slightly more work, right? But YouTube is very different. YouTube is India, right? It has The entire spectrum of India from people who don't m…”

“In fact, 90% of my views come from short content, which I haven't explicitly shot. It's just my old videos, which my editors go and like clip. So in fact, like 90% of the content that you'll see on short content that you see on my YouTube is all content that I…”

“And that's why we consume low quality content on YouTube. That's why we consume two sensors. We can consume low quality content. But in case of audio, you are listening with only one sensor. If there is a little bit noise, you will get irritated and you will l…”

“Three, four years is what it normally takes to go from zero to like a million to about a million in some time.”

“But there was a big learning that, yeah, audio can be low-quality content. And that's why we consume low-quality content on YouTube. But in case of audio, you are listening with only one sensor. If there is a little bit of noise now, you will get irritated and…”

“They own YouTube. They own Android. They own the browser. They own distribution. So, no matter who builds the LLM, like I said, LLMs are going to be commoditized. They are going to win the game.”

“I feel like the new heroes are going to be made on YouTube. Twitter maybe, but slightly less, because the audience size of Twitter is lower, ah, and Instagram to some extent, but it's still short form, so connection is low.”

“You think about physics in our portfolio, right? Famously, they have eighty million people a month coming to their YouTube properties, and that's the top of the funnel to then get into the rest of their engine.”