television advertising
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 21, 2023 by Tarun Mehta · across every show →
Everything said about television advertising, oldest first
Jul 21, 2023
Tarun Mehta: Mass TV ads provide customer social air cover, not footfall
“TV, I don't think TV drives immediate footfalls. I think TV is more salient, more long-term salience. You kind of want to be that brand that, yes, I've seen TV on the TV. I mean, we'll have money. We'll have something to think about. Basically, setting up an e…”