Spring Marketing Capital
7 statements across 2 episodes · 3 bullish · 0 bearish · 2 people on the record · first statement Jul 24, 2019 by Raja Ganapathy · said 29 times in 2 episodes since 2019 · across every show →
Mentions by year
brought up most by Siddhartha Ahluwalia (20), Raja Ganapathy (6), Ankit Garg (3)
tap a year for its mentions
2021 3 mentions in 1 episode
2019 26 mentions in 1 episode
Everything said about Spring Marketing Capital, oldest first
Jul 24, 2019
Startup brand propositions must be discovered internally, not manufactured by external agencies.
“The core proposition cannot be something that's manufactured from the outside. Like I keep saying, what we do is not magic. You know, it's hard consulting work. It's a discovery process. It's not invention.”
Jul 24, 2019
Jul 24, 2019 bullish
Jul 24, 2019 positive
Indian celebrities will professionalize brand-endorsement alignment using dedicated management teams.
“I feel that in the West, for example, celebrities are very conscious of the brands that they endorse and they spot. They have teams who are actually handling their brand and looking for match between the celebrity brand and the product and service brand that t…”
Jul 24, 2019
Spring Marketing Capital requires startup founders to participate directly in brand strategy.
“So Spring insists that the founder has to be a part of the exercise. I mean, and this is no disrespect to marketing teams. We work, all the companies that we work with the marketing teams, but we also insist that the founder has to be in the room.”
Jul 24, 2019
Spring Marketing Capital targets Series A and B consumer brands.
“If you ask me for a sweet spot, for a desired sweet spot, I would say that one we would like to look at companies which are raising a series A or an early series B. We like a, we like an empty canvas. We like a space where the company has built a product. Ther…”