Indian celebrities will professionalize brand-endorsement alignment using dedicated management teams.
Raja Ganapathy · 100xEntrepreneur | Episode 23 | Raja Ganapathy, Co-Founder Spring Marketing Capital · Jul 24, 2019 · at 17:19
Raja Ganapathy, co-founder of Spring Marketing Capital, discusses the evolving standards of celebrity endorsement deals in India.
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“I feel that in the West, for example, celebrities are very conscious of the brands that they endorse and they spot. They have teams who are actually handling their brand and looking for match between the celebrity brand and the product and service brand that they endorse. I think that's going to start happening in India as well.”
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