Meesho

“I felt for the business that he's chasing at that point of time. I felt he's the right guy to take it next one or two years. It was very hard to predict if he could take it all the way five years to the size of the business that it is today, right?”

“So my top 10% of the user base now does about Close to 15,000 rupees worth of sales per month average. And this is across the country.”

“The largest city for India does not do more than three, four percent, right? Which means we are there Across the country”

“Among our user base, a good 30, 40% of our user base was not what our target user was. This user was not an offline mom and pop store shop. This user was essentially a lady who's running a home based business, right?”

“In the beginning getting suppliers, manufacturers or traders on the platform now in 20 twenties, even in 2016 was not that hard because Flipkart and Amazon had done so much work in terms of getting these small or large businesses to learn how to put products o…”

“One thing which was very common across all of these guys was they were using social channels and mostly WhatsApp to reconnect with their existing customer base.”

“There were about 50 to one lakh women boutique owners before we came into the picture. We acquired most of them, and then we did not know what to do.”

“So we are very good, and East and South part of the country because more and more women are literate and educated, but we still struggle a lot in North and West part of the country because the same product doesn't work.”

“So for example, we have a program that is called listen or die in the company. Everyone in the company has to speak to users within 30 days every month. And then you have to submit a report of what kind of feedback you got and what we can do to solve some of o…”

“Especially for this user base, if we had not done this would have never taken off.”

“In terms of scale, now we have very close to three million women entrepreneurs across about four to 5000 cities and towns.”

“Now we just recently even launched in Indonesia, right? Because we realized this problem is not just in India, but in a lot of other developing markets. And Indonesia is one of the larger ones out there. And in the last two months, we have the same kind of sch…”

“There are a lot of women who come here not to make money. Their families are earning enough, but they're coming here because they want respect.”

“They were using our app because we were the only tool to manage sales on WhatsApp, Facebook, Instagram.”

“So as soon as we raised money in our series A from Saif three, four months later, our growth slowed down, right?”

“So for example, we don't have functional, functional structure in the company. We don't have a head of product, head of business, head of XYZ. We rather have general managers who own outcomes in the company.”

“Most of the other guys have been primarily doing the supply side business, which is to tie up with manufacturers and help people sell those items. But the first model allows, let's say I'm a fashion designer who does not want any other item other than my own p…”

“When in 2015, me and Vidit both had the same investor, Rajul Garg, and Rajul had given us two crores, a round of funding in the total, and Vidit had secured only 90 lakhs.”

“Misho today is a five billion dollar company, and Vidit started really small.”

“Misho is competing with the likes of Flipkart head to head in 2022, right? They clocked almost equal number of orders or higher number of orders in the recent, you know, the great India annual festival, which is done before Diwali.”

“Actually, Swiggy is already a customer. Exepto is a customer. Dunzo is a customer. So there's a lot of customers we have from Hyperloop industry. ICTC is one of the big names that work with us. We have someone like, you know, as I mentioned, Cred is one of the…”

“Vidit had once told, like before they went up competing against Flipkart and Amazon yet told me I'm going to do it. I was just like, this guy is crazy, man. Like was at that time, Amazon Flipkart were like these giants, right? Like you couldn't imagine that th…”

“You know, you built Reco into one of the leading financial reconciliation platforms from India, used by finance team at Deliveroo, Myntra, Misho, To track the revenue and within three and a half years, I think this would be one of the first companies from Indi…”

“I think Misho was a big miss. And I think the reason was the same. I assumed that this would be a feature on Flipkart or Snapdeal or Amazon. Because you have, they have logistics, they have payments, they have supply base, they have user base, they have consum…”