Unlike Meesho, Shop101 lets creators directly sell their own inventory
Rahul Chowdhri · Rahul Chowdhri, Stellaris Ventures on surge of Direct to Consumer brands in India · Oct 13, 2020 · at 29:06
Rahul Chowdhri of Stellaris Venture Partners highlights how social commerce startup Shop101 differentiates itself from competitors like Meesho.
0:00 / 0:24exact quote · 24.4s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Most of the other guys have been primarily doing the supply side business, which is to tie up with manufacturers and help people sell those items. But the first model allows, let's say I'm a fashion designer who does not want any other item other than my own products to be sold on my website. Now that is a model that shop-on-one supports. Other people don't.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Rahul Chowdhri
Chowdhri: K-10 tutoring must be full-stack, not an open marketplace
“We did not feel that this can be a marketplace platform because parents have no way of figuring out who's a good teacher. It is very hard to, for parent, you know, in unlike, let's say e-commerce where you buy a shirt, if you don't like it, maybe you don't wea…”
Chowdhri: Mamaearth Is Close to Hitting $100M ARR
“So Mamard is already hitting that number very close to that. So I don't see why that can't happen.”
D2C brands need high margins, AOV, and frequent purchases to succeed
“We needed to find areas where things can be sold online both on these commerce platform and also direct to consumer through your own website. And that meant two things. One is high gross margin and good enough EOV so that you can make money on every order. The…”
Chowdhri: Brand Moats Require Shifting From Functional to Emotional Differentiation
“When this, when you start, it is typically a functional benefit that the consumer needs to like, and it has to be different than what is otherwise available in the market. That's when you stand out. Now those functional differentiation doesn't stay too long be…”