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Lever Ayush

2 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement May 9, 2022 by Shashank Mehta · said 4 times in 1 episodes since 2022 · across every show →

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brought up most by Shashank Mehta (4)

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2022 4 mentions in 1 episode

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Everything said about Lever Ayush, oldest first

May 9, 2022 negative
Assertion Not checkable as stated
Mehta: HUL spent over ₹200 crore on Ayush for ₹90-100 crore ARR
“And the biggest learning on Ayush, we spent upwards of 200 crores in two years of marketing money to build barely a 90 to hundred crore ARR brand, which is very bad return on money.”
Shashank Mehta May 9, 2022 ▶ 29:59 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth
May 9, 2022 neutral
Assertion Not checkable as stated
Mehta: Patanjali's success pressured HUL to build an Ayurvedic brand
“Because Patanjali was doing so well, we had a lot of pressure to create a Ayurveda brand of our own. And this team was just being set up.”
Shashank Mehta May 9, 2022 ▶ 27:59 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth
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