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customer acquisition cost

also referred to as: cac

4 statements across 3 episodes · 0 bullish · 2 bearish · 3 people on the record · first statement Sep 12, 2022 by Vaibhav Sisinty · across every show →

Everything said about customer acquisition cost, oldest first

Sep 12, 2022
Disclosure
GrowthSchool Targets a 3:1 First-Purchase AOV-to-CAC Ratio to Break Even
“We have to break even or recover the CAC in the first purchase. And my internal target is CAC to AOV of the first purchase to be a ratio of three, right? AOV to CAC, I mean, right? Not LTV to CAC. I want to do AOV to CAC at three, right?”
Vaibhav Sisinty Sep 12, 2022 ▶ 23:32 Helping Startups Grow Through Engineered Organic Marketing Ft. Vaibhav Sisinty, Founder-GrowthSchool
Sep 12, 2022 negative
Insight
Performance Marketing Is the Only Way to Scale Edtech Pre-PMF
“With biggest of the edtechs, the problem that I've seen is CAC. Acquisition cost is through the roof. We have to make it work on performance only, because that's the only way to scale today, sadly, until you get true PMF.”
Vaibhav Sisinty Sep 12, 2022 ▶ 19:44 Helping Startups Grow Through Engineered Organic Marketing Ft. Vaibhav Sisinty, Founder-GrowthSchool
Jan 23, 2023 negative
What-if
Balakrishnan: Flatheads Should Have Paused Operations During COVID Lockdowns
“I would have paused everything. I would have told people to go take a holiday, right? And come back and we will try when this madness dies down. I would not have spent as much on trying to force the product into the market where the demand was low, which is wh…”
Ganesh Balakrishnan Jan 23, 2023 ▶ 44:00 Shark Tank India Behind The Scenes With Flatheads Founder - Ganesh Balakrishnan
Apr 13, 2024 neutral
Insight
Mayya: The fundamental innovation required in EdTech is CAC reduction
“I think the fundamental innovation with EdTech is not technology. It is CAC. It is destruction of CAC.”
Varun Mayya Apr 13, 2024 ▶ 1:06:23 Dear Indians, Watch This Before Moving To America - Varun Mayya’s Brutally Honest Career Advice
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