Performance Marketing Is the Only Way to Scale Edtech Pre-PMF
Vaibhav Sisinty · Helping Startups Grow Through Engineered Organic Marketing Ft. Vaibhav Sisinty, Founder-GrowthSchool · Sep 12, 2022 · at 19:44
GrowthSchool founder Vaibhav Sisinty discusses unit economics and customer acquisition challenges facing edtech startups.
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“With biggest of the edtechs, the problem that I've seen is CAC. Acquisition cost is through the roof. We have to make it work on performance only, because that's the only way to scale today, sadly, until you get true PMF.”
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