Amit Khatri

7 statements across 1 episodes · 3 bullish · 2 bearish · 1 people on the record · first statement May 16, 2022 by Amit Khatri · across every show →

On the record as a speaker too: Amit Khatri's record, appearances and statements → this page counts the times other people say the name.

Everything said about Amit Khatri, oldest first

May 16, 2022 negative
Insight
Khatri: Selling the cheapest white-labeled electronics is unsustainable
“Doing the cheapest product is easiest. Because you do most of the time white labeling and you can't sustain because there is enough of competition. So the bigger the pocket you have, the more the business you can take.”
Amit Khatri May 16, 2022 ▶ 30:00 From Selling Mobile Covers To Building a 1000Crore Revenue D2C Brand ft. Amit Khatri, Founder-Noise
May 16, 2022 positive
Assertion Not checkable as stated
Khatri: Noise achieves sub-5% return rates against 10% category averages
“We hover around under four, five percent return. If you look at our category, category is close to eight to 10% of our return, but our returns are under five percent.”
Amit Khatri May 16, 2022 ▶ 32:54 From Selling Mobile Covers To Building a 1000Crore Revenue D2C Brand ft. Amit Khatri, Founder-Noise
May 16, 2022 bullish
Disclosure
Khatri: Noise offline retail grew to 20% revenue share in 2022
“We started offline business this year onwards in 20, 22, what you call. And from now on, from two percent of overall business, it is close to 20% of our revenue.”
Amit Khatri May 16, 2022 ▶ 10:46 From Selling Mobile Covers To Building a 1000Crore Revenue D2C Brand ft. Amit Khatri, Founder-Noise
May 16, 2022 negative
Assertion Not checkable as stated
Khatri: Noise faced a 40% return rate on Tune Elite earphones
“We launched a product called tune elite. I'm sure some would provide we a user also of it. The procurement was not right. The supply chain team did a mistake there. And I think my customer returns were 40% there. So, I mean, I sold 200,000 units, a 100,000 cam…”
Amit Khatri May 16, 2022 ▶ 32:16 From Selling Mobile Covers To Building a 1000Crore Revenue D2C Brand ft. Amit Khatri, Founder-Noise
May 16, 2022 positive
Disclosure
Khatri: Noise shifted manufacturing to tier-1 factories used by global brands
“And then we shifted the entire supply chain to a consumer base, which makes for bigger brands like JBL, Herman, Fitbit, sorry. So we are produced in these factories because the processes are already set because they're already making for the global brands.”
Amit Khatri May 16, 2022 ▶ 31:17 From Selling Mobile Covers To Building a 1000Crore Revenue D2C Brand ft. Amit Khatri, Founder-Noise
May 16, 2022 neutral
Assertion Not checkable as stated
Khatri: Noise D2C website lost money for its first four years
“When we started building our website on the day one, it was a painful affair. We made losses for first four years or even breakeven. We never made money out of there, but yeah, it helped us for long term.”
Amit Khatri May 16, 2022 ▶ 15:59 From Selling Mobile Covers To Building a 1000Crore Revenue D2C Brand ft. Amit Khatri, Founder-Noise
May 16, 2022 neutral
Disclosure
Khatri: Noise did not budget for brand endorsers for its first six years
“We started engaging with endorsers two years back. Into seven, eight years journey. So still six years, we didn't have budgets to invest there.”
Amit Khatri May 16, 2022 ▶ 33:22 From Selling Mobile Covers To Building a 1000Crore Revenue D2C Brand ft. Amit Khatri, Founder-Noise
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