Khatri: Noise did not budget for brand endorsers for its first six years
Amit Khatri · From Selling Mobile Covers To Building a 1000Crore Revenue D2C Brand ft. Amit Khatri, Founder-Noise · May 16, 2022 · at 33:22
Amit Khatri, co-founder of Indian consumer tech brand Noise, discusses the company's shift from frugal digital scaling to onboarding major celebrity ambassadors.
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“We started engaging with endorsers two years back. Into seven, eight years journey. So still six years, we didn't have budgets to invest there.”
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