The Ledger
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LittleThings lost a nine-figure exit and died after a Facebook algorithm shift
“They built this entire company, littlethings.com, on the back of Facebook, and they got, ah, an LOI to sell the business, and they were literally three weeks from selling. They were gonna sell for hundreds of millions of dollars. Facebook puts out this annual …”
Parr: Facebook algorithm changes destroyed Little Things' $100M revenue acquisition deal
“They're at a hundred million in revenue.
He had a deal sell.
They went through due diligence.
The deal was going to close in two weeks.
That change that you just referred to, it happened to Little Things.
At the time, Little Things was the most
Trafficked webs…”
LittleThings reached 250M monthly uniques and $90M revenue in four years
“And so within four years, they were the most shared website on Facebook, bigger than Viral Nova, bigger than BuzzFeed, bigger than HuffPo, all these publishers that were huge in the 2014, 15 era. And it started getting something like two hundred and fifty mill…”