Sam Parr discusses the rapid growth of LittleThings.com, a viral digital media publisher co-founded by his Hampton business partner Joe Speiser.
Assertion Partly supported
Parr: Gen Z is the first generation since 1800 with declining IQ
“Starting in 2010, They noticed a decline, and this isn't just in America. It's in Norway. They noticed there's a bunch of different countries. I think 80 different countries have actually studied the same thing. This isn't just an American thing. But starting …”
Assertion Not checkable as stated
Parr: Airbnb co-founder Joe Gebbia insisted to me that aliens are real
“Joe, look, You're worth, like, ten billion dollars. Like, if there's Illuminati, like, you are either in it, or you're friends with the people in it. Tell me one thing that, like, you guys talk about, and he looked at me, he goes, aliens are real.”
Assertion Supported
Parr: Traba explicitly promotes a 996 work culture
“And they basically, I think they explicitly said this on their website. We have a nine, nine, six culture, which means working nine AM to nine PM, six days a week.”
Assertion Supported
Parr: Sports betting apps assign account managers to encourage losing gamblers
“DraftKings or whatever? They have account managers. So if you become, I read about this one woman who was making like, a 150 grand a year, so whatever that puts her at in terms of class, but not like crazy wealthy, and she's, and she lost all of her money, and…”
Assertion Not publicly verifiable
Chief reached $100M revenue in five years by accepting all applicants
“They grew to a hundred million in revenue in four or five years. They let in 100% of the people who apply in the interview.”
Insight
Parr: Approachable young women drive the highest ad click-through rates
“It has to be an approachable young woman, and I have found that that gets the most clicks amongst all demographics”