LittleThings lost a nine-figure exit and died after a Facebook algorithm shift
Sam Parr · $20M In ONE Day?! (#544) · Jan 29, 2024 · at 53:12
Sam Parr recounts how viral publisher LittleThings.com collapsed when Facebook algorithm adjustments destroyed their traffic weeks before a planned sale.
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“They built this entire company, littlethings.com, on the back of Facebook, and they got, ah, an LOI to sell the business, and they were literally three weeks from selling. They were gonna sell for hundreds of millions of dollars. Facebook puts out this annual report. They go, we're actually changing. We're pivoting from this thing to this thing. And three weeks away or something like that from this deal closing for hundreds of millions of dollars, the company backed out. And within six months, the business basically laid off everyone and had to shut down”
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