The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Hamilton And Reece Rejected Energy Drink Sponsorships To Protect Their Authenticity
“It's contributed to our longevity, but it's also been something that's encumbered us a little bit, because we just won't do, you know, we won't just endorse and promote any, anything for money. It's just, we've been pretty cautious about things that reflect ou…”
Laird Hamilton Aug 9, 2023 ▶ 8:36 How This Big Wave Surfer Built A +$10 Million Business Empire (#483)
Insight
Puri: Consumers Trust Authentic Lifestyle Athletes Over Generic Celebrity Brands
“When you see someone like Laird Hamilton, who's like walked the walk for like, I don't know how many years guys, like 50 something years old and you see, he's just like ripped, absolutely ripped at that age. You kind of know that he's lived a certain lifestyle…”
Shaan Puri Sep 16, 2021 ▶ 3:37 How to Make Billions with a DTC Niche Clothing Line | My First Million #219
Assertion Not checkable as stated
Laird Superfood Did 90 Zoom Calls In Three Weeks For IPO Roadshow
“That experience of going through that process, doing the road show, doing 90 zoom, one hour zooms over a three week period all day long, every day, and just all this stuff that we did.”
Laird Hamilton Aug 9, 2023 ▶ 13:57 How This Big Wave Surfer Built A +$10 Million Business Empire (#483)
Disclosure
Hamilton Launched Laird Superfood With Just $20,000 To $30,000 In Capital
“I mean, it could have been a couple, 20, 30 grand or something like that at the most. And that, but we went online first. That's why it was really not, didn't cost us much to start.”
Laird Hamilton Aug 9, 2023 ▶ 18:01 How This Big Wave Surfer Built A +$10 Million Business Empire (#483)
Assertion Supported
Parr: Laird Superfood has $21M cash and zero debt despite $9M market cap
“They had their Q three report, twenty one million dollars in cash, zero debt.”
Sam Parr Mar 9, 2023 ▶ 3:14 How Dave Ramsey Built A $300M/Year Media Empire (#428)
Assertion Partly supported
Parr: Laird Superfood IPO'd at $18M Revenue, Hit $163M Market Cap
“It went public with, like, eighteen million in revenue. Currently has a market cap of one hundred sixty three million dollars. Revenue of, like, 50, I think.”
Sam Parr Sep 16, 2021 ▶ 2:08 How to Make Billions with a DTC Niche Clothing Line | My First Million #219
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