Puri: Consumers Trust Authentic Lifestyle Athletes Over Generic Celebrity Brands
Shaan Puri · How to Make Billions with a DTC Niche Clothing Line | My First Million #219 · Sep 16, 2021 · at 3:37
Shaan Puri explains why Laird Hamilton's food brand works while generic celebrity-fronted consumer packaged goods often lack consumer credibility.
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“When you see someone like Laird Hamilton, who's like walked the walk for like, I don't know how many years guys, like 50 something years old and you see, he's just like ripped, absolutely ripped at that age. You kind of know that he's lived a certain lifestyle and I have a higher level of trust when this guy's selling me a tea or a, you know, a breakfast waffle, keto breakfast waffles or a creamer or whatever the stuff is that he has. I do feel like I trust a lot more than you know, Whatever. Ryan Gosling's gin or something, you know, like where it's like clearly just celebrity face plus generic product equals like branded product.”
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