Insight certainty 3/5 debate potential 3/5

Cacioppo: Imagine the future ideation fails in real-time

Christina Cacioppo · I failed 22 times... then I built a $2.5B Company · Nov 6, 2024 · at 18:03

Christina Cacioppo, founder and CEO of Vanta, critiques popular frameworks for finding startup ideas.

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“I think there's a, the shut your eyes, imagine the future What's it look like? Build that. I think this makes sense in retrospect. I think in the moment, it's pretty hard to generate reasonable startup ideas during that.”

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