Mares: Credit card purchase history predicts dating compatibility better than Hinge
Justin Mares · How to launch a $100M DTC brand | My First Million #194 · Jun 25, 2021 · at 1:00:25
Serial founder Justin Mares pitches a business concept for a dating service that pairs people based on credit card purchase history rather than conventional profile prompts.
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“I think that, like, where you spend your resources tells a lot about someone that a Hinge profile doesn't, and so I suspect if, like, you were to say, hey, we are matching the two of you up because you spend an absurd amount of your income at this, like, weird butcher shop in Austin or at Whole Foods, like, we're probably gonna get along, you know, or at least have a higher odds of doing that from a lifestyle compatibility standpoint than Hinge does, you know?”
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