Mares will take zero cash from incubated startup Surely Wines until exit
Justin Mares · How to launch a $100M DTC brand | My First Million #194 · Jun 25, 2021 · at 25:57
Justin Mares outlines his venture studio incubation compensation model to Sam Parr.
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“A company I incubated Shirley wines, it's like a non-alcoholic wine company we launched earlier this year. I recruited, I like basically had the idea, tested it, validated it, lined up supply chain, hired in the operator the operator and CEO, he's taking a salary and like, I probably won't get a dollar out of that business. For until we eventually sell that business or whatever happens with it. Like I put in a bunch of my own money to capitalize it and get it up and running, but I'm just like, I'm not going to suck money out of that thing until you know, until we have a good outcome.”
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