Brianna Price: Skit videos build stronger brand equity than viral sounds
Brianna Price · Connor Price’s Viral Formula to Get +650M Spotify Streams (#484) · Aug 10, 2023 · at 1:01:12
Brianna Price, manager of independent hip-hop artist Connor Price, contrasts fleeting TikTok audio trends with on-camera narrative skits for long-term music career building.
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“That's actually something we've clocked and we've wanted to be careful of because sometimes people have their song go viral, the sound, but people don't connect that sound to the artist. So there were a couple like viral sounds. If you asked me who the artist was, I'd have no idea. So I was like, we need to be very cognizant of that. And like, make sure that we attach you to the songs as much as possible, which is why we're so like long form skit focused rather than like, let's make a sound pop off. Cause it's great. It could be like a moment and a spike for a song, but long term, the goal is to attach Connor to his music more.”
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More from Brianna Price
Brianna Price: 1M Spotify streams generates $4,000 on average
“It's roughly, there's a lot of variables, but on average, a million streams is around 4000 dollars USD. On Spotify.”
Brianna Price targets selling music catalog for $50M in 3-4 years
“Fifty million. At what age? Three or four years from now.”
Connor Price refused deals from every major record label
“And we've talked to every major label. It's not like I, Our friend Nick said that he's like, we're independent by choice, not by default. Cause you'll see in the comments like, why hasn't anyone signed this kid yet? Someone signed Connor. And I'm like, they've…”
Connor Price averages 60M monthly Spotify streams across his catalog
“And we're averaging like, sixty million streams a month right now. Across our catalog.”
Brianna Price: Connor Price was YouTube's most subscribed artist in November
“YouTube emailed us, and they're like, you were the most subscribed to artist in November. Of all artists on YouTube.”
Brianna Price: Connor Price negotiates high-six-figure brand sponsorship deals
“Recently, like the last couple, you can negotiate like six figures, high six figures. Depending on the ask, I'm sure we could get even higher, but like in our current state, current followers, it's like six figure deals.”